By Owen Fay . Posted on April 20, 2022What’s the difference between Facebook A/B testing and usability A/B testing? In a nutshell, Facebook A/B testing is an on platform test that compares multiple versions of your Facebook ads to find the best one. While usability A/B testing is done on another platform, it has the same features as a Facebook A/B test but […]
By Owen Fay . Posted on “Figma is the future of design.” -Scott Belsky If you want to create Figma designs that look professional and polished, there are some rules you should follow. In this blog post, we’ll share five of the most important rules to keep in mind when creating your designs in Figma. By following these rules, you’ll […]
By Owen Fay . Posted on April 19, 2022Landing pages are one of the most important elements of a successful online marketing campaign. A study by Marketing Sherpa found that landing pages can increase conversion rates by up to 50%. If you’re looking to improve your website’s conversion rate, then you’ll want to read this blog post. We’ll show you 5 easy […]
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By Owen Fay . Posted on Do you trust your users and incorporate their opinions into your decisions? If the answer is no then you should, if the answer is yes you might be looking for easy ways to gather feedback. Either way recruiting the right participants for a usability test is important for getting actionable feedback on any element of […]
By Owen Fay . Posted on If you want to ensure that your website is as user-friendly as possible, then you need to follow a few key tips. This usability checklist will help you make sure that your website is easy to navigate, visually appealing, and informative. By following these simple tips, you can be sure that your website will be […]
By Owen Fay . Posted on Do you want to know what questions to ask in a website usability test? Keep reading to find out! You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away. – Antoine de Saint-Exupéry When you’re creating a website, it’s important to […]
By Owen Fay . Posted on April 11, 2022Your website’s design greatly impacts user experience and company success. You and your team have found an issue and decided to start the creation process to solve the issue for users. Early on in the design process, you are probably creating wireframe designs, a simple representation of your website, app, or system. Testing these wireframes […]
By Owen Fay . Posted on April 7, 2022When should you run an A/B test? Always, is the simple answer. The more practical answer is anytime you have the opportunity. A usability test will help you figure out what your audience needs and wants, as well as how they feel about your business. To get more leads, you need to optimize your business […]