By Owen Fay . Posted on June 7, 2022Are you looking to make the switch from Lookback user testing to another testing tool? Here are 5 alternatives to Lookback to help make your user testing more effective. If you’re looking for alternatives to Lookback that might be less expensive, similar, or better quality, allowing you to test designs, websites, apps, and other resources, […]
By Owen Fay . Posted on June 3, 2022Do you know how unmoderated usability testing works but you’re worried about losing the value of face-to-face testing? Usability testing has grown in popularity with new and exciting tools emerging. But, there seems to be a lot of skepticism from researchers about unmoderated remote user testing. A lot of the concerns are the loss of […]
By Owen Fay . Posted on June 2, 2022We’ve all seen ads that are engaging, informational, or emotional. But does the tone of the advertising have an impact on conversions? Is the tone effective in engaging viewers? A company’s marketing and advertising are interactions with its target demographic. This interaction can take many different shapes and have a variety of different outcomes. But […]
By Owen Fay . Posted on There are a few ways to quickly get feedback about the opinions of your users. The fastest and most effective way is to run a preference test. Preference testing is a survey approach for determining which options of two or more variations of a resource are preferred by your customers. Participants in the study are […]