By Owen Fay . Posted on August 8, 2022

Early A/B Testing Answers Design Questions Fast When developing new products or enhancing current products with new or improved features, it’s important to understand your users’ experience while the product or feature is in development. That way, user experience can be built into the product before it goes to market. Usability testing provides the means […]

By Divyesh Bhatasana . Posted on

How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits […]

By Owen Fay . Posted on August 5, 2022

In the post-pandemic era, the role that digital marketing has played is incredible. Today’s experiences with online markets and e-commerce are completely different than they used to be. Why? Because digital marketing has become the main focus for almost all online businesses, reaching more users, gaining more impressions, and allowing users to leave positive and […]

By Owen Fay . Posted on

What is Headline Testing? Headline testing is a process of developing multiple ad title variations that can then be compared by presenting them to different audience segments to understand which one is more powerful, effective, and will perform the best. Headline testing can be done to optimize the heading of a digital ad, article, or […]

By Owen Fay . Posted on August 4, 2022

Why is market research actually effective? Over 75% of organizations conduct market research, and according to Hanover Research, 68% of businesses have seen an increase in sales as a result of market research. Understanding a target audience’s goals and needs can help you better allocate your resources in order to boost traffic, sales, and other […]

By Owen Fay . Posted on August 3, 2022

Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]

By Owen Fay . Posted on August 2, 2022

For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]