By Owen Fay . Posted on August 31, 2022There are a number of reasons to test your business’s brand name, but maybe to most compelling: names can influence behavior. A company’s brand name has a significant role in shaping its reputation and can set it apart from competitors. Your brand will be successful if it has a name that reflects positive ideals and […]
By Owen Fay . Posted on A great brand name isn’t just something that looks cool on a billboard or business card, and it isn’t great just because you like it. A great brand name is great because it communicates value, elevates the brand, and intrigues customers. The right brand name can be a brand’s most valuable asset, driving differentiation and […]
By Poll the People . Posted on August 29, 2022Designing a great dashboard is an art in itself. Because our brain isn’t great at processing numbers. This is where ‘data visualization’ techniques come into play — which help present data through dashboards, making it easy to understand. But how can you do it effectively? That’s exactly what we’re talking about today. Discover below 14 […]
By Owen Fay . Posted on August 25, 2022On August 24th we had our second product hunt launch, the first one, Google Headline Optimizer was a huge success thanks to our community and supporters. The launch of User Testing by Poll the People was no different. With over 300 votes and over 50 comments, we finished the day as the #2 product! It […]
By Juliette Anderson . Posted on The constant evolution of digital marketing has given birth to exceptional marketing tools and strategies. Many B2B owners found account-based marketing (ABM) particularly effective, along with Google Ads. As digital marketing evolves, so do the different tools and strategies dedicated to its optimization. As more and more users become tech-savvy, digital marketing has to become […]
By Owen Fay . Posted on August 17, 2022Nowadays, virtually every company employs digital advertisements to try to boost traffic, exposure, and ultimately sales. They can be an excellent approach to capture consumers’ attention and raise brand awareness. However, it can be easy for a lot of marketing and design teams to overlook ad copy when creating new creative or campaigns. We can […]
By Owen Fay . Posted on August 16, 2022Are you considering making digital ads a part of your marketing strategy? Google ads can be a great starting point and they make it easy to get campaigns up and running. According to businesscollective.com there are about 2.3 million Google searches every second, in almost all search results users will see ads. These ads can […]
By Owen Fay . Posted on User research can make or break your company. As a product manager, marketer, or designer, the right user research insights at the right time are critical. But in many instances, you may notice you are spending hundreds or thousands of dollars trying to research your user preferences without noteworthy results. This fatal problem in your […]
By Owen Fay . Posted on August 10, 2022Strategic and targeted headlines can help marketers and businesses attract users to their landing pages, website, and content. These brief statements can tell an audience how certain benefits, offerings, or context applies to them and what they can expect to get by clicking on an ad or learning more. Marketing professionals and business owners can […]
By Owen Fay . Posted on August 9, 2022“On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]