By Poll the People . Posted on September 30, 2022

A customer journey map represents the steps your customers take when engaging with your brand. If you’ve ever thought about improving the experience for someone who shops on your site, then you’ve probably considered creating a B2B customer journey map. B2B companies have been using this strategy for years, but lately, there’s been much more […]

By Poll the People . Posted on September 27, 2022

Any business in this world will need a logo for sure for their brand. There are chances that you might need to design a logo yourself for your brand. If you budget and resources, then go for a professional designer. Otherwise, you need to design yourself. Either way, it is an important task and many […]

Proof of Concept Tool : Know If Your Product Is What The Customer Needs
By Jinal Lad Mehta . Posted on

A proof of concept (POC) determines whether an idea or feature can be delivered successfully with the right features and performance. A POC is used to generate positive results before you embark on a full-scale development. It’s often used to evaluate the viability of your product ideas and determine the features to include in your […]

By Prakash Rawat . Posted on

Social ads are an important part of every marketing campaign these days. Most brands & businesses are aware of this, however, they don’t have a well-thought-out plan around it. In order to make your social ads more effective, you need to have a plan, in this article, we will cover 7 ways to make your […]

By Owen Fay . Posted on

Any business owner or marketer who has used video marketing strategies to grow their business swears by it because it not only increases engagement and provides information to the audience but can also convert the vast majority of them into potential customers. This article helps you to learn about the importance of video marketing, the […]

By Owen Fay . Posted on September 22, 2022

Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]

By Kenneth Sytian . Posted on

What if, for your site to be 100% optimized for search engines, it would come at the expense of user experience?  You could be holding yourself from ranking well on search engines. That’s because UX and SEO work hand in hand. SEO aligns your content with the things that users search for on Google. When […]

By Owen Fay . Posted on September 21, 2022

Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]

By Owen Fay . Posted on September 20, 2022

Poll the People is excited to announce an upgrade to our platform that lets you test resources with your own users. As a marketer, designer, or product manager, users that choose to test with their own users still have access to expert-built templates, our guides, and resources, but can now send a test link to […]

By Akshita . Posted on September 16, 2022

When you develop any product, the primary motivation is to solve an audience’s pain point. But how do you convince your audience about the same, and educate them on your SaaS product’s usefulness? While content marketing helps in establishing your brand authority, you need product-led content marketing to convert the audiences and move them further […]