By Owen Fay . Posted on November 10, 2022

When it comes to naming a new store, there are a lot of factors to consider. But one of the most important things to do is test out different names with potential customers. This is called brand name testing. Store name testing is a process of testing out different names for your store to see […]

By Owen Fay . Posted on November 9, 2022

A company’s name is one of its most important assets. It is the first thing customers see and it sets the tone for the rest of the brand. A strong name can help a company succeed, while a weak name can hold it back. That’s why it’s important to test a company’s name before settling […]

By Owen Fay . Posted on November 8, 2022

A logo is one of the most important parts of your business, it represents your brand, can be what customers identify you by, and can have a big impact on your reputation. Consider some of the most successful businesses today, such as Nike or Apple, when you think of them, their logo is the first […]

By Owen Fay . Posted on

How confident are you in your ads? Have you tested them to make sure they’re optimized to convert users? No matter if you want your ads to increase sales, boost awareness, or achieve any other goals, you need to know that you are running ads that will work. You might have heard of ad testing […]

By Nada Bundalo . Posted on November 7, 2022

While you have many success stories where a product redeems itself after a botched launch, such a scenario is an exception and not a rule. In 9 out of 10 cases, the success of the launch is indicative of how well the product is going to do in the market in the long run. A […]

By Owen Fay . Posted on November 2, 2022

The experiences a user has with your website can be the difference between a customer that converts and one that goes with a competitor. A website needs to provide a seamless interaction that gives the user everything they need to know about your business and tells them exactly how they can reap the benefits of […]