By Owen Fay . Posted on February 11, 2022 By Owen Fay . Posted on February 11, 2022
By Owen Fay . Posted on The success of your brand is built on a lot of different things and brand positioning is of the most important parts of creating a successful brand. The way your brand is positioned in the competitive market determines the customers you want to go after, can influence how consumers feel about your brand, and the […]
By Owen Fay . Posted on February 10, 2022Product testing gives you valuable insights throughout your product’s life cycle from creation through the end of the product’s life. to be successful in this flooded market, product testing give you great insights to optimize products before launch. Stick to the guide to learn more about product testing. What is Product Testing? Product testing is […]
By Owen Fay . Posted on February 9, 2022Today content is just about everywhere. It is usually one of the first ways your audience will interact with the brand. It’s important that your content gives them value and paints a good picture of your business. Content testing is how you make sure the things you post are well-received and understood by the audience. In […]
By Owen Fay . Posted on February 7, 2022
By Owen Fay . Posted on February 3, 2022
By Owen Fay . Posted on February 2, 2022Understating the behavior and needs of users is important to competing in today’s market, right? With the diversity and number of competitors today, companies that don’t understand their audience don’t do very well. There are a lot of ways to understand your target audience, the most popular one is user research testing. However, the main […]
By Owen Fay . Posted on January 28, 2022Perfectionist? Do you always aim to make the right decision? How would usability A/B testing help you? Is one big test better than many quick tests? There are a lot of different questions people have about the benefits of investing in a testing process. There is no denying the fact that some level of risk […]
By Owen Fay . Posted on January 26, 202275 – 95% of Product Launches Fail Every Year. Let this statement digest first, it’s shocking, right? Imagine spending a lot of money on research, development, marketing, sales, and other resources for a concept that people aren’t interested in. Faulty return on investment is a nightmare for any business. However, the good part about failure […]
By Owen Fay . Posted on January 20, 2022Video content has become one of the most popular types of media, but just making any video content isn’t enough to stand out. If you want to get views and achieve the goals of your video content you need to make sure the audience likes it. Usability A/B testing your videos will give you feedback […]