Entrepreneurship Journey – Making The First $1
By Owen Fay . Posted on February 11, 2022

At our first startup (Chitika), it took 18 MONTHS to make the first $1 — My co-founder (Dr.Venkat Kolluri) and I were ready to mow anyone’s lawn to open the account and make that first $1. I am happy to announce that in our 2nd month at Poll the People , we just got our […]

Poll The People’s Guide To Brand Positioning
By Owen Fay . Posted on

The success of your brand is built on a lot of different things and brand positioning is of the most important parts of creating a successful brand. The way your brand is positioned in the competitive market determines the customers you want to go after, can influence how consumers feel about your brand, and the […]

Product Testing
By Owen Fay . Posted on February 10, 2022

Product testing gives you valuable insights throughout your product’s life cycle from creation through the end of the product’s life. to be successful in this flooded market, product testing give you great insights to optimize products before launch. Stick to the guide to learn more about product testing. What is Product Testing? Product testing is […]

How To Produce The Best Content With Pre-Live A/B Testing
By Owen Fay . Posted on February 9, 2022

Today content is just about everywhere. It is usually one of the first ways your audience will interact with the brand. It’s important that your content gives them value and paints a good picture of your business. Content testing is how you make sure the things you post are well-received and understood by the audience. In […]

Poll The People – Our Founding Story
By Owen Fay . Posted on February 7, 2022

A few months ago, my daughter was taking a “gap year” between High School and College.  One day, I asked her “Hey, do you want to do a startup with me?”  To make sure she does not give me a lame answer, I made her read Desh Deshpande’s book “On Entrepreneurship and Impact”  She came […]

A Guide To Brand Experience
By Owen Fay . Posted on February 3, 2022

There are a lot of things that help to grow a business. Brand experience is one of the things that bring a lot of benefits and play a big role in optimization if done right. Poll the People makes it easy for any team to understand the experiences users have with the brand.  We have […]

How To Do User Research Testing
By Owen Fay . Posted on February 2, 2022

Understating the behavior and needs of users is important to competing in today’s market, right? With the diversity and number of competitors today, companies that don’t understand their audience don’t do very well. There are a lot of ways to understand your target audience, the most popular one is user research testing. However, the main […]

Reduce The Risk Of Bad Decisions With Pre-Live A/B Testing
By Owen Fay . Posted on January 28, 2022

Perfectionist? Do you always aim to make the right decision? How would usability A/B testing help you? Is one big test better than many quick tests? There are a lot of different questions people have about the benefits of investing in a testing process. There is no denying the fact that some level of risk […]

Poll The People’s Guide To Concept Testing
By Owen Fay . Posted on January 26, 2022

75 – 95% of Product Launches Fail Every Year. Let this statement digest first, it’s shocking, right? Imagine spending a lot of money on research, development, marketing, sales, and other resources for a concept that people aren’t interested in. Faulty return on investment is a nightmare for any business. However, the good part about failure […]

How Video Testing Can Improve Your Content
By Owen Fay . Posted on January 20, 2022

Video content has become one of the most popular types of media, but just making any video content isn’t enough to stand out. If you want to get views and achieve the goals of your video content you need to make sure the audience likes it. Usability A/B testing your videos will give you feedback […]