By Owen Fay . Posted on January 19, 2022

Your business is probably running ads, but do you know if they’re working? Whether it’s increasing sales, gaining brand awareness, or lead generation, you need to know that your ads work. There’s no better way to understand how effective your ads are than testing them. Ad testing is the process of presenting different ads to […]

Feature Testing With Poll The People
By Owen Fay . Posted on January 18, 2022

Feature testing is a software development process where two variations of a feature are presented to a panel of users to determine which one creates the best user experience. Feature tests allow you to validate a new feature for a webpage, app, or business. You gather genuine feedback from users on the best version of […]

How To Pre-Live A/B Test Your Pricing Strategy
By Owen Fay . Posted on January 14, 2022

Choosing the right pricing for your product or service can be difficult. Choosing the best price for both your business and your consumers is important to conversions. If it’s too low you risk losing revenue or hurting your business’s value to your customers compared to competitors. Too high and you might push away a lot […]

How To Optimize Messaging Using Pre-Live A/B Testing
By Owen Fay . Posted on January 10, 2022

Creating brand messaging will convey your brand’s value proposition and establish the language you use in your content. You probably have some ideas for how to market your brand and what you want your audience to take away from your messaging. You’ve narrowed it down to a few options but don’t know what version will […]

How To Choose A Domain Name
By Owen Fay . Posted on January 6, 2022

Choosing the right domain name for your business is critical for success. The wrong domain name might give the wrong impression and could be a hassle to change later without hurting your brand or search rankings. That is why it is vital to select the best domain name from the start. When you start it […]

What Are Consumer Insights And How To Use Them?
By Owen Fay . Posted on

If market research is the “what” consumer insights are the “why”. It gives businesses the information needed to improve engagement, satisfaction, customer retention, and revenue. Where and When You Can Use Consumer Insights Consumer Insights Help Personalize Marketing Today, most companies that want to reach a large audience use mass marketing to create a broad […]

How We Chose The Logo For Poll The People Using Pre-Live A/B Testing
By Owen Fay . Posted on January 4, 2022
Nothing is more exciting than creating a new business, by coming up with the best name, colors, slogan, etc. But, creating the logo for your new business can be fun and engaging, and the best way to do that is logo testing. Like you, we considered a couple of logo creation sites like and [...]