The Impact of Good Product Design on Brand Identity featured image
By Owen Fay . Posted on January 27, 2023

Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]

Design testing techniques featured image
By Owen Fay . Posted on January 26, 2023

Design testing is an essential part of the product development process. It helps designers and developers understand how users interact with their products, identify pain points, and make informed decisions about design choices. But with so many design testing techniques to choose from, it can be difficult to know which ones to use and when. […]

Book title and cover tesitng deatured image
By Owen Fay . Posted on January 25, 2023

The selection of an appropriate title and cover design are crucial elements in the success of a book. Major publishers often have dedicated teams in place to handle these tasks. It is important to conduct usability tests for various aspects of a book, such as a title, cover, and description before it is made available […]

Content testing on a budget featured image
By Owen Fay . Posted on January 24, 2023

In today’s digital age, having a strong online presence is crucial for any business. One of the key components of a successful website is the quality of its content. However, creating high-quality content is not enough; it’s also important to ensure that the content resonates with your target audience. This is where content testing comes […]

11 Unique Packaging Ideas to Elevate Your Product Featured Image
By Owen Fay . Posted on January 23, 2023

Consumers today have a wide range of choices. They are no longer restricted to what is offered in their area or sometimes even in their countries. Whether they are exploring a store shelf or an online shop, they want a seamless buying experience. Similarly, consumers love the unique packaging that adds to the buying experience. […]

Brand identity and AI featured image
By Owen Fay . Posted on January 20, 2023

Artificial intelligence (AI) and automation have significantly impacted many industries in recent years, and branding is no exception. From creating logos and advertising campaigns to analyzing customer data and managing social media accounts, AI and automation are changing the way that companies create and manage their brand identities. This blog will cover brand identity, its […]

10 Content Marketing Tools to Boost Your Engagement in 2023 featured image
By Owen Fay . Posted on January 19, 2023

In today’s digital marketing world, content is the lifeblood of your whole online business presence. Content marketing is no longer a nice-to-have strategy; it’s a must-have one. The thing is, constantly producing content from scratch isn’t a walk in the park. Thanks to the internet, though. There are robust content marketing tools that can help […]

8 Tactics to Improve Your Landing Page Conversion Rates Featured Image
By Gaurav Sharma . Posted on

While impressive marketing techniques may drive a huge amount of traffic to your website, the real challenge is how to convert these visitors into leads. Marketers are constantly on the lookout for ways to improve landing page conversion rates. If you own a business, you must have spent time and resources to design impressive landing […]

Bad Product Design Featured Image
By Owen Fay . Posted on January 18, 2023

Product design can make or break your business, and the functionality, usability, acceptance, and overall design must be considered before bringing your product to market. It involves researching and identifying consumer needs, conceptualizing ideas, and then designing and testing a prototype. The end goal of product design is to create a functional, visually appealing, and […]

Brand Research: What it is and how its done featured image
By Owen Fay . Posted on January 17, 2023

Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]