By Owen Fay . Posted on February 22, 2023Having a website redesign is an exciting opportunity to revamp your digital presence and improve SEO, conversion rates, and overall digital marketing. However, it can also be a potential disaster if the right steps aren’t taken to ensure a smooth transition from the old website to the new one. This could potentially damage the SEO […]
By Owen Fay . Posted on February 17, 2023Brand names surround us every minute of our lives. We drink our favorite brand of coffee in the morning, brush our teeth with a definite brand of toothpaste, and drive to work in a familiar car model. Nowadays, almost every name of an object is associated with a brand name, and sometimes the brand in […]
By Owen Fay . Posted on February 8, 2023Video content has become an important part of any successful email marketing campaign. Studies show that video content emails show higher click-through, open, and conversion rates. With the right video content, you can engage your subscribers and encourage them to take action. According to a study by Forrester, adding videos in an email marketing campaign […]
By Mayur Bhatasana . Posted on February 7, 2023The importance of being in tune with your customers cannot be understated when it comes to your business. Your customers drive your business by understanding and meeting their needs you can guarantee a good customer base. However, it’s not always possible to have a personal conversation with each and every one of them, but social […]
By Owen Fay . Posted on February 3, 2023Marketing effectiveness is the measurement of how effective a marketing strategy or campaign is in relation to the goals, objectives, and metrics established before launch. It requires analyzing and understanding the effect of marketing assets and initiatives to understand if it was successful or failed to meet the mark. It allows marketers and teams to […]
By Owen Fay . Posted on February 2, 2023Most entrepreneurs who are establishing a business concentrate their creative efforts on refining an idea and creating a marketable product. However, you need to determine the value of any service or product before you start trying to sell it. Your pricing strategy can help you get into the market, set your assets apart, and grow […]
By Owen Fay . Posted on February 1, 2023Test Management is a process where testing activities are managed to ensure high-quality and high-end testing of digital assets. This method tracks, organizes, controls, and checks the testing processes to deliver high-quality results. It entails setting testing goals, developing test cases, running usability tests, and monitoring test outcomes. Test management can be a difficult process […]