By Owen Fay . Posted on September 6, 2022A company’s “brand” and “logo” are often used interchangeably. But, even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
By Owen Fay . Posted on September 1, 2022You are a product manager tasked with naming your organization’s next big product, you’ve developed 20 names, but half of them didn’t pass trademark clearance, a few of them insult different cultures, and the other 8 don’t get the reaction you were hoping for from your boss. Meanwhile, the CEO came up with a brand […]
By Owen Fay . Posted on August 31, 2022A great brand name isn’t just something that looks cool on a billboard or business card, and it isn’t great just because you like it. A great brand name is great because it communicates value, elevates the brand, and intrigues customers. The right brand name can be a brand’s most valuable asset, driving differentiation and […]
By Owen Fay . Posted on August 16, 2022Are you considering making digital ads a part of your marketing strategy? Google ads can be a great starting point and they make it easy to get campaigns up and running. According to businesscollective.com there are about 2.3 million Google searches every second, in almost all search results users will see ads. These ads can […]
By Owen Fay . Posted on August 8, 2022Early A/B Testing Answers Design Questions Fast When developing new products or enhancing current products with new or improved features, it’s important to understand your users’ experience while the product or feature is in development. That way, user experience can be built into the product before it goes to market. Usability testing provides the means […]
By Owen Fay . Posted on July 15, 2022Prototyping can be one of the best ways to understand how your final product or concept will work. It is an experimental process where design teams adapt ideas into tangible forms from paper to digital. Teams build prototypes of varying levels to understand design concepts and test them on users. The ultimate goal is to […]
By Owen Fay . Posted on June 27, 2022Getting user feedback on visual designs is a straightforward process for a lot of user experience design teams. But sometimes test designs that have rough drafts or fuller content often without realizing that more complete and meaningful content would change the test results and framework of the test. Without testing the content that goes into […]
By Owen Fay . Posted on Businesses today are more concerned than ever with producing user-friendly products, services, and designs, which means they need to understand their users to meet their needs and expectations. A major gap exists between how teams build their concepts and how they learn from users. Obtaining user feedback can take days or weeks and typically involves […]
By Owen Fay . Posted on June 16, 2022Why should you test the headlines of your ads? Isn’t it enough to just pay Google to get your advertising where they need to be? We’ll cover all of the reasons you need to optimize your Google ads headlines. The first thing a user sees when interacting with your ads are the headlines, they need […]
By Owen Fay . Posted on May 23, 2022For the easiest and most effective testing of Figma prototypes, we recommend taking steps to optimizing your prototype before importing them to a Poll the People test. Here are some tips for getting off to the best start when you are importing Figma prototypes into your tests. Figma Flows Most times each Figma prototype has […]