By Owen Fay . Posted on August 17, 2022Nowadays, virtually every company employs digital advertisements to try to boost traffic, exposure, and ultimately sales. They can be an excellent approach to capture consumers’ attention and raise brand awareness. However, it can be easy for a lot of marketing and design teams to overlook ad copy when creating new creative or campaigns. We can […]
By Owen Fay . Posted on August 16, 2022User research can make or break your company. As a product manager, marketer, or designer, the right user research insights at the right time are critical. But in many instances, you may notice you are spending hundreds or thousands of dollars trying to research your user preferences without noteworthy results. This fatal problem in your […]
By Owen Fay . Posted on August 9, 2022“On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]
By Owen Fay . Posted on August 8, 2022Early A/B Testing Answers Design Questions Fast When developing new products or enhancing current products with new or improved features, it’s important to understand your users’ experience while the product or feature is in development. That way, user experience can be built into the product before it goes to market. Usability testing provides the means […]
By Divyesh Bhatasana . Posted on How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits […]
By Owen Fay . Posted on August 5, 2022In the post-pandemic era, the role that digital marketing has played is incredible. Today’s experiences with online markets and e-commerce are completely different than they used to be. Why? Because digital marketing has become the main focus for almost all online businesses, reaching more users, gaining more impressions, and allowing users to leave positive and […]
By Owen Fay . Posted on August 3, 2022Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]
By Owen Fay . Posted on August 2, 2022For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]
By Owen Fay . Posted on July 11, 2022Poll the People is constantly trying to give our users the best user testing platform possible. Equipped with templates, research methods, and audiences that help you achieve your research goals. Poll the People is a usability A/B testing platform created to make decision-making faster, easier, and cheaper. We specialize in testing for marketers and designers […]
By Owen Fay . Posted on July 6, 2022Are you utilizing landing pages but don’t know if they’re optimized for your ads or users? Landing pages can be a great way to convert more users, focusing your landing pages on exactly what users are looking for can create more sign-ups, subscriptions, and sales. A landing page is a stand-alone web page designed expressly […]