By Owen Fay . Posted on October 18, 2022 By Owen Fay . Posted on October 18, 2022
By Owen Fay . Posted on October 17, 2022Your brand name is one of your powerful marketing tools. It’s the first thing people see, and it’s what they’ll remember long after they’ve forgotten your tagline or product. That’s why it’s important to choose a name that is distinctive and meaningful. A brand name can be anything the company wants, but it typically includes […]
By Owen Fay . Posted on “Your brand is what other people say about you when you’re not in the room.” -Jeff Bezos Ecommerce, also known as electronic commerce, is the buying and selling of goods and services online. This can be done through a variety of platforms, including websites, mobile apps, and online marketplaces. A strong brand name is important […]
By Owen Fay . Posted on 
By Owen Fay . Posted on 
By Cristian Stanciu . Posted on October 14, 2022Facebook videos earn billions of views every single day. It’s the go-to medium for brands to grab attention, entertain and educate, and convert viewers into leads. Facebook video advertising is the preferred marketing tool for brands wanting to benefit from the huge user base that the social media platform provides. Furthermore, brands cannot ignore the […]
By Owen Fay . Posted on October 7, 2022Google, Amazon, Coca-cola, and Microsoft. We all know these companies and they are some of the most iconic brand names that seem like a perfect fit. But when these great brand names were chosen was it luck or is there a process for creating impactful, memorable, and catchy names that can stand the test of […]
By Owen Fay . Posted on September 22, 2022Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]
By Kenneth Sytian . Posted on What if, for your site to be 100% optimized for search engines, it would come at the expense of user experience? You could be holding yourself from ranking well on search engines. That’s because UX and SEO work hand in hand. SEO aligns your content with the things that users search for on Google. When […]
By Owen Fay . Posted on September 21, 2022Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]