Ecommerce Sales
By Poll the People . Posted on May 1, 2023

If you’re an online business owner, you probably know that a mobile-friendly website is essential to your success. But did you know that it’s not just about having a website that looks good on mobile devices? It’s also about optimizing your website’s usability for mobile users. With the increasing number of people using mobile devices […]

How to determine product pricing Featured Image
By Owen Fay . Posted on January 30, 2023

Pricing your products is one of the most important decisions a business owner will make. It can be the difference between success and failure, profit and loss. Pricing your products correctly can be daunting, but with the right strategy and approach, it doesn’t have to be. In this guide, we’ll walk you through the step-by-step […]

The Impact of Good Product Design on Brand Identity featured image
By Owen Fay . Posted on January 27, 2023

Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]

11 Unique Packaging Ideas to Elevate Your Product Featured Image
By Owen Fay . Posted on January 23, 2023

Consumers today have a wide range of choices. They are no longer restricted to what is offered in their area or sometimes even in their countries. Whether they are exploring a store shelf or an online shop, they want a seamless buying experience. Similarly, consumers love the unique packaging that adds to the buying experience. […]

Bad Product Design Featured Image
By Owen Fay . Posted on January 18, 2023

Product design can make or break your business, and the functionality, usability, acceptance, and overall design must be considered before bringing your product to market. It involves researching and identifying consumer needs, conceptualizing ideas, and then designing and testing a prototype. The end goal of product design is to create a functional, visually appealing, and […]

By Owen Fay . Posted on December 16, 2022

A company needs to have a product that people want to buy to profit. That’s where product design comes in – developing a product that meets customer needs and wants through a rigorous testing methodology. Product design is crucial to the success of your business. It allows you to create innovative and competitive products that […]

Product testing FI
By Owen Fay . Posted on November 30, 2022

Research shows that over 30,000 new products are launched yearly, and about 95% fail. To avoid becoming part of this statistic, you need to know if your product is a good fit for your market and the audience. All too often, in a bid to recoup investment or to beat off the competition, brands rush […]

By Nada Bundalo . Posted on November 7, 2022

While you have many success stories where a product redeems itself after a botched launch, such a scenario is an exception and not a rule. In 9 out of 10 cases, the success of the launch is indicative of how well the product is going to do in the market in the long run. A […]