By edwaardnick . Posted on June 23, 2023

ChatGPT is an artificial intelligence chatbot that has taken the industry by storm. It can process and analyze huge volumes of information, convert it into a digestible form, and generate content in record time. A single blog post that took you 3 hours to write will now be ready in a couple of minutes! But what is this tool, and how can experts use it for SEO-friendly texts? In this article, we will cover the following:

  • Definition of ChatGPT and SEO-winning content;
  • The pros and cons of using it for text creation;
  • A detailed guide on how to generate flawless texts with this tool.

What is ChatGPT?

It is a revolutionary artificial intelligence language model designed to process and analyze enormous amounts of information and generate text responses. Launched in November 2022, it already had 1.8 billion monthly visits by April 2023, and that number continues to grow at a breakneck speed.

ChatGPT stands for Generative Pre-trained Transformer because it uses a transformer architecture. This AI tool works by trying to understand your request and then giving you the best answer based on the information it was trained on. We are talking about nearly 500 billion tokens that allow this chatbot to assign meaning and offer a plausible text. Some of its most popular uses include coding, translation, grammar checking, grading, audience research, customer surveys, customer support, and, of course, content creation.

ChatGPT is a powerful instrument, but it still has some restrictions. For example:

  • It doesn’t generate answers on violence, evident sex, or harmful activities;
  • It’s not up-to-date because it is based on information created before 2021;
  • It is taught to avoid negativity by all means, so if you need an emotionally-colored article, this chatbot won’t suffice;
  • Longer texts have invisible watermarks that allow for checking if the article was generated with AI;
  • You need to give extremely detailed instructions to get the expected result.

What is SEO-winning content?

It is content created to rank in search engines, and it can come in the form of a landing page, blog post, and so on. Creating SEO content means giving users what they want and staying on top of the search engine results, and this process can be significantly enhanced by leveraging an SEO content analysis tool, empowering you to fine-tune your strategies. Even generated SEO content can rank well if you know a few tricks and tips:

  • Make the text unique. It should be based on solid research, offer value, and have zero plagiarism;
  • Use headlines and sub-headers. Readers and search engine robots will find such texts easier to digest and understand;
  • Link articles to older posts and other websites. This makes navigation through your website easier for Google bots. Also, it can make visitors stay longer on your website.
  • Optimize the images with ALT tags and make them as small as possible without harming their quality. Optimized images reduce loading time and look better on smartphones;
  • Keep up with Google’s algorithms so as not to miss any important updates or changes.

Can ChatGPT be used to create SEO-winning content?

ChatGPT is not a text-writing software, but it can definitely make many processes simpler. For example, a custom chatbot crawls Google search results related to a specific topic and collects detailed information for your blog posts. As a result, you have clear data on what the audience needs and wants. It can also generate topic ideas, outlines, and drafts. Google doesn’t penalize AI-generated texts, so you won’t violate any rules when using ChatGPT for SEO content. Nevertheless, you should still be attentive as there are many factors to take into account, such as data accuracy and poor intent satisfaction.
How to use ChatGPT to create SEO-friendly content

Although AI chatbots can help with numerous tasks, let’s focus on the four most common ones:

  • Choosing the right topic. Ask it to research user requests and detect the hottest topics in your niche;
  • Create a better outline. This tool can suggest sections and subtopics based on given content ideas. For example, your query may sound like Create an outline for an article on the best movies of 2023.
  • Using keywords throughout the article. ChatGPT can conduct in-depth research to make your text SEO-friendlier. You can check whether the chosen strategy works and accurately track your Google keyword positions with the google website rank checker It provides extensive information on your keyword positions across different search engines and helps you to keep up with Google’s updates.
  • Using images to break up your content. Although ChatGPT is not able to create images, it can write prompts for your favorite AI generators that will make texts more digestible and interesting.

The pros and cons of using ChatGPT to create SEO-winning content

Any tool has its benefits and drawbacks, and AI chatbots are no exception. Below, we will discuss the main points to help you make an informed decision.

 The pros:

  • Saves time. This instrument generates not only texts but also outlines, headings, meta descriptions, and summaries. It also conducts keyword research, generates writing prompts, and does a bunch of other tasks that save you hours or even days;
  • Saves money. This AI tool automates many processes, so you spend less on hiring copywriters or other experts;
  • Improves quality. ChatGPT can fix grammar errors, add expressions, and make the overall language clearer;
  • Only relevant information. AI-generated texts are always detailed and clear. They don’t provide any unnecessary data, keeping your posts relevant and informative.

 The cons:

  • Doesn’t satisfy search intent. ChatGPT doesn’t know your target audience, its needs, or its problems. It only generates texts based on your queries, so the results may be rather distant from the answers readers are actually looking for;
  • Data inaccuracies. This AI tool was taught on the information before 2021, so it has rather limited knowledge of recent trends and tendencies;
  • Plagiarism. Many companies have already built AI plagiarism checkers and while their accuracy is still quite low, detected plagiarism will hardly have a positive impact on your texts.


Whether we are talking about translation, debugging, or content creation, the impact of artificial intelligence and machine learning is enormous ChatGPT can be a valuable tool for creating SEO-winning texts and building high-quality backlinks, but it is important to adopt it responsibly and understand its limitations. After reading this guide, you have all the information you need to use this tool for content writing. Good luck!


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