Back to examples Which call-to-action will convert the most users? Usability testing Design Content Contributed by Poll the People When it comes to converting visitors into customers, it’s common knowledge that an effective CTA (call-to-action) will convert more users. Almost every website has a CTA but a lot of time designers create a simple CTA […]

Back to examples Which video is more engaging? Usability testing Design Content Contributed by Poll the People Video marketing is becoming more popular each day, videos can be the best way to engage users as more people watch short form videos now more than ever. A complete video marketing plan can have a huge impact […]

Back to examples How does a design make you feel? Usability testing Design Content Contributed by Poll the People An effective way to validate one design over another is looking at how it makes users feel and what words they associate with it. A simple way to measure the effectiveness of a design is on […]

Back to examples Which article title is the most intriguing? Usability testing Content A/B testing Contributed by Poll the People There is a reason an article title comes first — it engages the reader, makes them curious, and ultimately convinces them to read the rest of the article. Indeed, it’s a daunting task to put […]