By Owen Fay . Posted on August 9, 2022

  “On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]

By Owen Fay . Posted on August 8, 2022

Early A/B Testing Answers Design Questions Fast When developing new products or enhancing current products with new or improved features, it’s important to understand your users’ experience while the product or feature is in development. That way, user experience can be built into the product before it goes to market. Usability testing provides the means […]

By Owen Fay . Posted on August 3, 2022

Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]

By Owen Fay . Posted on August 2, 2022

For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]

By Owen Fay . Posted on July 6, 2022

Are you running A/B tests on your Google or Facebook ads but struggle to get the volume needed to give you confidence in one campaign over another? Many companies and marketing teams deal with this issue. You need proof that your ads are effective, whether the goal is boosting revenue, building brand recognition, or generating […]

By Owen Fay . Posted on June 27, 2022

Getting user feedback on visual designs is a straightforward process for a lot of user experience design teams. But sometimes test designs that have rough drafts or fuller content often without realizing that more complete and meaningful content would change the test results and framework of the test. Without testing the content that goes into […]

Preference Test
By Owen Fay . Posted on June 2, 2022

There are a few ways to quickly get feedback about the opinions of your users. The fastest and most effective way is to run a preference test. Preference testing is a survey approach for determining which options of two or more variations of a resource are preferred by your customers. Participants in the study are […]

By Owen Fay . Posted on May 24, 2022

Do you want to switch from UserZoom to another usability testing tool? Here are 5 alternatives to UserZoom that can provide fast and effective usability testing. If you are here, you’re probably looking for UserZoom alternatives that offer high-quality usability testing on your resources with real users to optimize your website, app, designs, or any […]

Pre-Live A/B Testing Ideas (What Can Be Pre-Live A/B Tested)
By Owen Fay . Posted on February 21, 2022

If a company is having trouble making initial decisions, such as selecting a logo or messaging, or later decisions, like the whole design of their web page, Poll the People can help. Businesses in just about any industry can use usability A/B testing for new features or changes before they go live. It lets you […]

The Psychology Behind Two A/B Testing Choices
By Owen Fay . Posted on February 11, 2022

When choosing between multiple alternatives, people usually focus their attention on the two most promising options. The quicker we do that, the faster we make the decision. – University of Basel – Nature Human Behavior When asked a simple question like “How do you feel?”, most people often hesitate for a long time and try […]