By Hripsime Manukyan . Posted on March 6, 2023Close the website window or browse the site? You spend a different amount of time on every website. You’ve probably never thought why right? The reason is hidden in the website design. Your brain feels uncomfortable interacting with complicated or intricate web navigation. That’s why you closed that window. Let’s get to website design, specifically. […]
By Owen Fay . Posted on February 22, 2023Having a website redesign is an exciting opportunity to revamp your digital presence and improve SEO, conversion rates, and overall digital marketing. However, it can also be a potential disaster if the right steps aren’t taken to ensure a smooth transition from the old website to the new one. This could potentially damage the SEO […]
By Owen Fay . Posted on February 17, 2023Brand names surround us every minute of our lives. We drink our favorite brand of coffee in the morning, brush our teeth with a definite brand of toothpaste, and drive to work in a familiar car model. Nowadays, almost every name of an object is associated with a brand name, and sometimes the brand in […]
By Owen Fay . Posted on February 2, 2023Most entrepreneurs who are establishing a business concentrate their creative efforts on refining an idea and creating a marketable product. However, you need to determine the value of any service or product before you start trying to sell it. Your pricing strategy can help you get into the market, set your assets apart, and grow […]
By Owen Fay . Posted on January 20, 2023Artificial intelligence (AI) and automation have significantly impacted many industries in recent years, and branding is no exception. From creating logos and advertising campaigns to analyzing customer data and managing social media accounts, AI and automation are changing the way that companies create and manage their brand identities. This blog will cover brand identity, its […]
By Owen Fay . Posted on January 17, 2023Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]
By Owen Fay . Posted on December 16, 2022A company needs to have a product that people want to buy to profit. That’s where product design comes in – developing a product that meets customer needs and wants through a rigorous testing methodology. Product design is crucial to the success of your business. It allows you to create innovative and competitive products that […]
By Owen Fay . Posted on Brand names are an essential means for people to remember a company’s identity; from that, they create their own viewpoints about the company. From the outside, it may seem that the brand illustrates just a name, logo, and colors, but instead, it describes the company’s attitude, credibility, quality, personality, and reliability. They are so powerful […]
By Owen Fay . Posted on December 14, 2022A powerful brand name is more than just something that sounds catchy or looks good on your company card. It’s also not powerful just because you appreciate it. It’s powerful because it tells customers something. A name for your business, product, or service can come in many forms. There are abbreviations, metaphors, names that come […]
By Owen Fay . Posted on November 11, 2022