Brand identity and AI featured image
By Owen Fay . Posted on January 20, 2023

Artificial intelligence (AI) and automation have significantly impacted many industries in recent years, and branding is no exception. From creating logos and advertising campaigns to analyzing customer data and managing social media accounts, AI and automation are changing the way that companies create and manage their brand identities. This blog will cover brand identity, its […]

Brand Research: What it is and how its done featured image
By Owen Fay . Posted on January 17, 2023

Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]

By Owen Fay . Posted on December 16, 2022

A company needs to have a product that people want to buy to profit. That’s where product design comes in – developing a product that meets customer needs and wants through a rigorous testing methodology. Product design is crucial to the success of your business. It allows you to create innovative and competitive products that […]

What Influence Does a Brand Name Have Over Clients Featured Image
By Owen Fay . Posted on

Brand names are an essential means for people to remember a company’s identity; from that, they create their own viewpoints about the company. From the outside, it may seem that the brand illustrates just a name, logo, and colors, but instead, it describes the company’s attitude, credibility, quality, personality, and reliability. They are so powerful […]

10 Types of brand names featured image
By Owen Fay . Posted on December 14, 2022

A powerful brand name is more than just something that sounds catchy or looks good on your company card. It’s also not powerful just because you appreciate it. It’s powerful because it tells customers something. A name for your business, product, or service can come in many forms. There are abbreviations, metaphors, names that come […]

By Owen Fay . Posted on November 11, 2022

When you’re starting a business, one of the first things you need to do is choose a name. But picking the right name isn’t always easy. You want a name that will be memorable, but not too difficult to pronounce or spell. You also want a name that reflects the image you want to project […]