Marketing Effectiveness: How to Drive Conversions and Reduce Risk Before Launch

By Owen Fay . Posted on February 3, 2023

Marketing effectiveness is the measurement of how effective a marketing strategy or campaign is in relation to the goals, objectives, and metrics established before launch. It requires analyzing and understanding the effect of marketing assets and initiatives to understand if it was successful or failed to meet the mark. It allows marketers and teams to […]

How To Create A Logo That Reflects Your Company’s Values

By Owen Fay . Posted on December 23, 2022

Creating a logo that reflects your company’s values is important in establishing your brand identity. A logo is often the first thing potential customers see when they encounter your business and represents your company’s values, mission, and personality. This blog post will explore some key considerations for designing a logo that accurately reflects your company’s […]

B2B Customer Journey: How to Choose a Strategy

By Poll the People . Posted on September 30, 2022

A customer journey map represents your customers’ steps when engaging with your brand. If you’ve ever thought about improving the experience for someone who shops on your site, then you’ve probably considered creating a B2B customer journey map. B2B companies have been using this strategy for years, but lately, there’s been much more talk about […]

5 Important UX Metrics you Need to Consider

By Owen Fay . Posted on September 6, 2022

Do you know what user experience metrics to track? How many metrics are you tracking? Are you using the right metrics at the right time? There are a number of important metrics to track for user experience, from NPS to CSAT, SUS, and more, it can be difficult to know which ones to track at […]

How to Create a Great Brand Design Strategy

By Owen Fay . Posted on

A company’s “brand” and “logo” are often used interchangeably. But, even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]

5 Mistakes You Need To Avoid in Brand Name Testing

By Owen Fay . Posted on August 31, 2022

There are a number of reasons to test your business’s brand name, but maybe to most compelling: names can influence behavior. A company’s brand name has a significant role in shaping its reputation and can set it apart from competitors. Your brand will be successful if it has a name that reflects positive ideals and […]

Brand testing

Brand Testing: 4 Proven Tests to Run on Every Brand

By Owen Fay . Posted on May 6, 2022

Are you starting your own business? Are you launching a new product or rebranding? Do you want it to be a success? If you said yes, this blog is for you! A company’s brand name, logo, website, product, and services are the parts of a company that makes up a brand. These elements play a […]

A Guide To Brand Experience

Poll the People’s Guide To Brand Experience

By Owen Fay . Posted on February 3, 2022

There are a lot of things that help to grow a business. Brand experience is one of the things that bring a lot of benefits and play a big role in optimization if done right. Poll the People makes it easy for any team to understand the experiences users have with the brand.  We have […]