By Owen Fay . Posted on September 6, 2022

Do you know what user experience metrics to track? How many metrics are you tracking? Are you using the right metrics at the right time? There are a number of important metrics to track for user experience, from NPS to CSAT, SUS, and more, it can be difficult to know which ones to track at […]

By Owen Fay . Posted on

A company’s “brand” and “logo” are often used interchangeably. But, even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]

By Owen Fay . Posted on August 31, 2022

There are a number of reasons to test your business’s brand name, but maybe to most compelling: names can influence behavior. A company’s brand name has a significant role in shaping its reputation and can set it apart from competitors. Your brand will be successful if it has a name that reflects positive ideals and […]

Brand testing
By Owen Fay . Posted on May 6, 2022

Are you starting your own business? Are you launching a new product or rebranding? Do you want it to be a success? If you said yes, this blog is for you! A company’s brand name, logo, website, product, and services are the parts of a company that makes up a brand. These elements play a […]

A Guide To Brand Experience
By Owen Fay . Posted on February 3, 2022

There are a lot of things that help to grow a business. Brand experience is one of the things that bring a lot of benefits and play a big role in optimization if done right. Poll the People makes it easy for any team to understand the experiences users have with the brand.  We have […]