By Owen Fay . Posted on January 27, 2023Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]
By Owen Fay . Posted on January 20, 2023Artificial intelligence (AI) and automation have significantly impacted many industries in recent years, and branding is no exception. From creating logos and advertising campaigns to analyzing customer data and managing social media accounts, AI and automation are changing the way that companies create and manage their brand identities. This blog will cover brand identity, its […]
By Owen Fay . Posted on January 17, 2023Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]
By Owen Fay . Posted on January 12, 2023Logo design is an important part of any business; it is the face of a company and helps to establish its identity and brand. This article will discuss the basics of logo design and the various steps involved in creating a logo. The logo should be designed with the audience in mind and should be […]
By Owen Fay . Posted on January 6, 2023w Brand identity is the visual aspect of a brand, including elements such as color schemes, logos, typography, and packaging. It is the overall look and feel of a brand and how it is perceived by consumers. A strong brand identity helps establish a brand’s reputation and differentiate it from its competitors. It is important […]
By Owen Fay . Posted on January 5, 2023Brand recognition is the process of creating an association between a company or product and a particular image or identity. It involves creating an identity that customers can easily recognize and remember. One of the most effective ways to do this is through a logo. A Logo is used to visually represent a company’s image […]
By Owen Fay . Posted on December 15, 2022A good logo is essential for any business. And if you don’t have one, you should get one. The problem is, finding the perfect logo isn’t always easy. There are tons of design tools, but they aren’t necessarily designed to help you create a great logo. Logo creation has become much easier over the years. […]
By Micaela . Posted on November 21, 2022A typeface or type family refers to a specific collection of related fonts. Typography design is the art of arranging letters and text and selecting font style, structure, and appearance to present your business message to clients. “Typography is the use of type to advocate, communicate, celebrate, educate, elaborate, illuminate, and disseminate. Along the way, […]
By Owen Fay . Posted on November 10, 2022When it comes to naming a new store, there are a lot of factors to consider. But one of the most important things to do is test out different names with potential customers. This is called brand name testing. Store name testing is a process of testing out different names for your store to see […]
By Poll the People . Posted on October 31, 2022