social listening featured image
By Mayur Bhatasana . Posted on February 7, 2023

The importance of being in tune with your customers cannot be understated when it comes to your business. Your customers drive your business by understanding and meeting their needs you can guarantee a good customer base. However, it’s not always possible to have a personal conversation with each and every one of them, but social […]

By Owen Fay . Posted on February 2, 2023

Most entrepreneurs who are establishing a business concentrate their creative efforts on refining an idea and creating a marketable product. However, you need to determine the value of any service or product before you start trying to sell it. Your pricing strategy can help you get into the market, set your assets apart, and grow […]

How to determine product pricing Featured Image
By Owen Fay . Posted on January 30, 2023

Pricing your products is one of the most important decisions a business owner will make. It can be the difference between success and failure, profit and loss. Pricing your products correctly can be daunting, but with the right strategy and approach, it doesn’t have to be. In this guide, we’ll walk you through the step-by-step […]

Poll The People’s Guide To Brand Positioning
By Owen Fay . Posted on February 11, 2022

The success of your brand is built on a lot of different things and brand positioning is of the most important parts of creating a successful brand. The way your brand is positioned in the competitive market determines the customers you want to go after, can influence how consumers feel about your brand, and the […]