By Owen Fay . Posted on August 31, 2022There are a number of reasons to test your business’s brand name, but maybe to most compelling: names can influence behavior. A company’s brand name has a significant role in shaping its reputation and can set it apart from competitors. Your brand will be successful if it has a name that reflects positive ideals and […]
By Owen Fay . Posted on February 23, 2022Any time you’re rolling out a new or updates concept you want it to attract customers. Concept testing is a great way to get reactions and opinions from users. Considering that the majority of new or updated products fail within their first year in the industry, any way to help make them a success is […]
By Owen Fay . Posted on February 21, 2022Concept testing is extremely important in helping companies determine if their product idea has merit in the market and fix any flaws in it before spending money on development. By spending time understanding what your customers want before you start building your product or design, you can reduce the risk and fix any flaws before […]