By Owen Fay . Posted on February 3, 2023Marketing effectiveness is the measurement of how effective a marketing strategy or campaign is in relation to the goals, objectives, and metrics established before launch. It requires analyzing and understanding the effect of marketing assets and initiatives to understand if it was successful or failed to meet the mark. It allows marketers and teams to […]
By Owen Fay . Posted on January 24, 2023In today’s digital age, having a strong online presence is crucial for any business. One of the key components of a successful website is the quality of its content. However, creating high-quality content is not enough; it’s also important to ensure that the content resonates with your target audience. This is where content testing comes […]
By Owen Fay . Posted on January 19, 2023In today’s digital marketing world, content is the lifeblood of your whole online business presence. Content marketing is no longer a nice-to-have strategy; it’s a must-have one. The thing is, constantly producing content from scratch isn’t a walk in the park. Thanks to the internet, though. There are robust content marketing tools that can help […]