By Mayur Bhatasana . Posted on February 7, 2023The importance of being in tune with your customers cannot be understated when it comes to your business. Your customers drive your business by understanding and meeting their needs you can guarantee a good customer base. However, it’s not always possible to have a personal conversation with each and every one of them, but social […]
By Owen Fay . Posted on February 3, 2023Marketing effectiveness is the measurement of how effective a marketing strategy or campaign is in relation to the goals, objectives, and metrics established before launch. It requires analyzing and understanding the effect of marketing assets and initiatives to understand if it was successful or failed to meet the mark. It allows marketers and teams to […]
By Owen Fay . Posted on January 24, 2023In today’s digital age, having a strong online presence is crucial for any business. One of the key components of a successful website is the quality of its content. However, creating high-quality content is not enough; it’s also important to ensure that the content resonates with your target audience. This is where content testing comes […]
By Nico Prins . Posted on January 4, 2023All business owners aim to attract potential customers, retain existing ones and outdo the competition. Roughly 20% of new businesses don’t make it past the first 2 years; 45% don’t go past the first 5 years, 65% don’t go past the first decade, and only 25% make it past the 15-year mark. With such lean […]