By Owen Fay . Posted on June 27, 2022Businesses today are more concerned than ever with producing user-friendly products, services, and designs, which means they need to understand their users to meet their needs and expectations. A major gap exists between how teams build their concepts and how they learn from users. Obtaining user feedback can take days or weeks and typically involves […]
By Owen Fay . Posted on June 16, 2022The Call-to-Action (CTA) is the final moment when your turn interest into action, it’s the conversion of a visitor to a lead or customer. Most of the time your CTAs are unassuming and small, in the corner of your website, blog, or product page. You might think that having a CTA is all that matters, […]
By Owen Fay . Posted on May 20, 2022“Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.” – Thomas Watson, Jr. Product design is how designers combine customer needs with commercial objectives in order to assist companies to create consistently profitable products. Designers strive to improve the user experience with the solutions […]
By Owen Fay . Posted on March 1, 2022As a marketer, you know that making your product or service easy to use is essential for its success. You may have heard about usability testing which is an important process for both marketers and designers. By testing the usability of your website or app, you can identify any potential issues that users might experience […]
By Owen Fay . Posted on January 18, 2022Feature testing is a software development process where two variations of a feature are presented to a panel of users to determine which one creates the best user experience. Feature tests allow you to validate a new feature for a webpage, app, or business. You gather genuine feedback from users on the best version of […]