By Owen Fay . Posted on August 9, 2022

  “On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy This quote from David Ogilvy, widely known as ‘The Father of Advertising’ still holds true today. The headline of your ads […]

By Owen Fay . Posted on August 5, 2022

What is Headline Testing? Headline testing is a process of developing multiple ad title variations that can then be compared by presenting them to different audience segments to understand which one is more powerful, effective, and will perform the best. Headline testing can be done to optimize the heading of a digital ad, article, or […]

By Owen Fay . Posted on August 2, 2022

For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]

By Owen Fay . Posted on July 27, 2022

Every marketer and ad manager understands the value of A/B testing because it allows us to compare different designs and validate a direction for ads with live feedback. A/B testing is a strategic approach for comparing designs, concepts, features, and other resources. This method of testing can be a useful tool if you want to […]