The Impact of Good Product Design on Brand Identity featured image
By Owen Fay . Posted on January 27, 2023

Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]

Design testing techniques featured image
By Owen Fay . Posted on January 26, 2023

Design testing is an essential part of the product development process. It helps designers and developers understand how users interact with their products, identify pain points, and make informed decisions about design choices. But with so many design testing techniques to choose from, it can be difficult to know which ones to use and when. […]

11 Unique Packaging Ideas to Elevate Your Product Featured Image
By Owen Fay . Posted on January 23, 2023

Consumers today have a wide range of choices. They are no longer restricted to what is offered in their area or sometimes even in their countries. Whether they are exploring a store shelf or an online shop, they want a seamless buying experience. Similarly, consumers love the unique packaging that adds to the buying experience. […]

Bad Product Design Featured Image
By Owen Fay . Posted on January 18, 2023

Product design can make or break your business, and the functionality, usability, acceptance, and overall design must be considered before bringing your product to market. It involves researching and identifying consumer needs, conceptualizing ideas, and then designing and testing a prototype. The end goal of product design is to create a functional, visually appealing, and […]

By Nada Bundalo . Posted on November 7, 2022

While you have many success stories where a product redeems itself after a botched launch, such a scenario is an exception and not a rule. In 9 out of 10 cases, the success of the launch is indicative of how well the product is going to do in the market in the long run. A […]