The Impact of Good Product Design on Brand Identity featured image
By Owen Fay . Posted on January 27, 2023

Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]

11 Unique Packaging Ideas to Elevate Your Product Featured Image
By Owen Fay . Posted on January 23, 2023

Consumers today have a wide range of choices. They are no longer restricted to what is offered in their area or sometimes even in their countries. Whether they are exploring a store shelf or an online shop, they want a seamless buying experience. Similarly, consumers love the unique packaging that adds to the buying experience. […]

Bad Product Design Featured Image
By Owen Fay . Posted on January 18, 2023

Product design can make or break your business, and the functionality, usability, acceptance, and overall design must be considered before bringing your product to market. It involves researching and identifying consumer needs, conceptualizing ideas, and then designing and testing a prototype. The end goal of product design is to create a functional, visually appealing, and […]