By Owen Fay . Posted on February 2, 2023Most entrepreneurs who are establishing a business concentrate their creative efforts on refining an idea and creating a marketable product. However, you need to determine the value of any service or product before you start trying to sell it. Your pricing strategy can help you get into the market, set your assets apart, and grow […]
By Owen Fay . Posted on February 1, 2023Test Management is a process where testing activities are managed to ensure high-quality and high-end testing of digital assets. This method tracks, organizes, controls, and checks the testing processes to deliver high-quality results. It entails setting testing goals, developing test cases, running usability tests, and monitoring test outcomes. Test management can be a difficult process […]
By Owen Fay . Posted on January 30, 2023Pricing your products is one of the most important decisions a business owner will make. It can be the difference between success and failure, profit and loss. Pricing your products correctly can be daunting, but with the right strategy and approach, it doesn’t have to be. In this guide, we’ll walk you through the step-by-step […]
By Owen Fay . Posted on January 4, 2023A logo is an important element of your business’s identity and branding. It’s the first thing potential customers and partners will see, so creating a logo that accurately reflects your company is vital. There are some key do’s and don’ts to consider when creating a logo for your business. They’ll guide you on how and […]
By Owen Fay . Posted on December 21, 2022A timeless logo is one that grows with your business and is still relevant if you are expanding, adding new products or services, and works for the business no matter where the business goes. A logo is a visual representation of your brand and creates an instant connection with the public. It is a reflection […]
By Owen Fay . Posted on December 20, 2022
By Owen Fay . Posted on November 30, 2022Research shows that over 30,000 new products are launched yearly, and about 95% fail. To avoid becoming part of this statistic, you need to know if your product is a good fit for your market and the audience. All too often, in a bid to recoup investment or to beat off the competition, brands rush […]
By Poll the People . Posted on November 16, 2022Marketing is complex. The processes are endless, and many steps are involved (especially with online marketing). So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below and how to develop strategies for automation! What is Marketing Automation? It means outsourcing marketing to […]