The Do's And Don'ts Of Building A Logo For Your Business featured image
By Owen Fay . Posted on January 4, 2023

A logo is an important element of your business’s identity and branding. It’s the first thing potential customers and partners will see, so creating a logo that accurately reflects your company is vital. There are some key do’s and don’ts to consider when creating a logo for your business. They’ll guide you on how and […]

By Owen Fay . Posted on December 21, 2022

A timeless logo is one that grows with your business and is still relevant if you are expanding, adding new products or services, and works for the business no matter where the business goes. A logo is a visual representation of your brand and creates an instant connection with the public. It is a reflection […]

5 Ways To Test Logo Ideas
By Owen Fay . Posted on December 20, 2022

Logo testing is a process of examining how a logo or design resonates with a target audience. It is an important step in the logo design process, as it helps to ensure that the logo conveys the desired message to the target audience. The goal of logo testing is to ensure that the logo is […]

Product testing FI
By Owen Fay . Posted on November 30, 2022

Research shows that over 30,000 new products are launched yearly, and about 95% fail. To avoid becoming part of this statistic, you need to know if your product is a good fit for your market and the audience. All too often, in a bid to recoup investment or to beat off the competition, brands rush […]

By Poll the People . Posted on November 16, 2022

Marketing is complex. The processes are endless, and many steps are involved (especially with online marketing). So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below and how to develop strategies for automation! What is Marketing Automation? It means outsourcing marketing to […]