The Test Management Process in User Research Featured Image
By Owen Fay . Posted on February 1, 2023

Test Management is a process where testing activities are managed to ensure high-quality and high-end testing of digital assets. This method tracks, organizes, controls, and checks the testing processes to deliver high-quality results. It entails setting testing goals, developing test cases, running usability tests, and monitoring test outcomes. Test management can be a difficult process […]

By Owen Fay . Posted on November 16, 2022

Do you have a logo you think is great? A brand name you want feedback on? Or another design, concept, or idea you need validated? The best way to understand if it is ready to go live is to run an open-ended test. This kind of test is a research-based testing method that can give […]

By Milos Milosevic . Posted on October 31, 2022

When it comes to catering to global audiences, there are many ways in which you will need to adapt your brand, all the way from marketing messages through to customer service, in order to cater to a wide range of linguistic and cultural preferences. We live in an age where digital experiences are critical to […]

By Owen Fay . Posted on August 10, 2022

Strategic and targeted headlines can help marketers and businesses attract users to their landing pages, website, and content. These brief statements can tell an audience how certain benefits, offerings, or context applies to them and what they can expect to get by clicking on an ad or learning more. Marketing professionals and business owners can […]