The Impact of Good Product Design on Brand Identity featured image
By Owen Fay . Posted on January 27, 2023

Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]

Design testing techniques featured image
By Owen Fay . Posted on January 26, 2023

Design testing is an essential part of the product development process. It helps designers and developers understand how users interact with their products, identify pain points, and make informed decisions about design choices. But with so many design testing techniques to choose from, it can be difficult to know which ones to use and when. […]

Book title and cover tesitng deatured image
By Owen Fay . Posted on January 25, 2023

The selection of an appropriate title and cover design are crucial elements in the success of a book. Major publishers often have dedicated teams in place to handle these tasks. It is important to conduct usability tests for various aspects of a book, such as a title, cover, and description before it is made available […]

How User Testing Can Help You Improve Your Logo Design Featured Image
By Owen Fay . Posted on December 19, 2022

User testing is an important part of logo design. It involves getting feedback from real people on the designs to find what works before going live. By getting user feedback, designers can identify any problems or areas that need improvement. By conducting user testing, designers can ensure that the logo design resonates with their target […]

Product testing FI
By Owen Fay . Posted on November 30, 2022

Research shows that over 30,000 new products are launched yearly, and about 95% fail. To avoid becoming part of this statistic, you need to know if your product is a good fit for your market and the audience. All too often, in a bid to recoup investment or to beat off the competition, brands rush […]

By Owen Fay . Posted on November 17, 2022

There is a lot to consider when you are creating a business for the first time, you need your purpose, products or service, and marketing strategy, but before all else, you need a name for your business. This might seem like a simple task, but it’s actually one of the most important decisions you’ll make. […]

By Nada Bundalo . Posted on November 7, 2022

While you have many success stories where a product redeems itself after a botched launch, such a scenario is an exception and not a rule. In 9 out of 10 cases, the success of the launch is indicative of how well the product is going to do in the market in the long run. A […]

By Owen Fay . Posted on October 24, 2022

Are you exploring PickFu but found that they focus on testing for resources that you don’t need to test? Are you looking for alternatives that offer the same easy-to-use experience with high-quality feedback that allows you to test in minutes? If you want to optimize ads, find the best headlines, improve designs, and more without […]