By Hira Ijaz . Posted on March 16, 2023User testing has always been a crucial part of product development, but with the rise of AI-powered user testing, the industry is undergoing a significant transformation.Â
How AI-powered User Testing is Changing the Industry
AI-powered user testing uses advanced algorithms to test products and services with real users, providing quick and accurate feedback to improve the user experience. Here are some ways AI-powered user testing is changing the industry:
1. Faster Feedback
One of the most significant advantages of AI-powered user testing is the speed at which feedback can be obtained. Traditional user testing methods, such as surveys and focus groups, can be time-consuming and expensive. AI-powered user testing provides quick feedback, allowing developers to iterate on the product more quickly and efficiently.
2. Access to a Wider Audience
AI-powered user testing platforms like UserTesting.com provide access to a wider audience, including users who may be difficult to reach through traditional user testing methods. This allows developers to test their products with a more diverse group of users, ensuring that the product is designed to meet the needs and expectations of a wider audience.
3. More Accurate Feedback
AI algorithms can analyze data quickly and identify trends, providing developers with more accurate feedback on the user experience. This allows developers to identify specific issues with the product and make changes to improve the user experience. Additionally, AI-powered user testing platforms can provide detailed analytics and reports, making identifying specific areas for improvement easier.
4. Reduced Development Costs
AI-powered user testing can help reduce development costs by identifying issues with the user experience early in the development process. This allows developers to make changes quickly and efficiently, reducing the need for costly redesigns later in the development cycle.
In essence, AI-powered user testing is changing the industry by providing faster, more efficient, and more accurate feedback. With access to a wider audience and the ability to identify specific issues with the user experience, developers can create better products that meet the needs and expectations of their target audience.Â
Additionally, by reducing development costs and speeding up the development process, AI-powered user testing is helping to drive innovation and improve the user experience across industries.
Poll the People vs. UserTesting.com
In this blog post, we will discuss two AI-powered platforms i.e. Poll the People and UserTesting.com, and how these platforms are playing their roles in AI-powered user testing.
1. Poll the People as an AI-powered User Testing Platform
Poll the People is an AI-powered user testing platform that is changing the industry by providing marketers and designers with a faster, easier, and cheaper way to conduct A/B testing. The platform combines the power of AI and human intelligence to help analyze and understand data without having to spend hours analyzing it.
- One of the most significant advantages of Poll the People is that it allows users to gather feedback on their products from a panel of over 500,000 users who represent their target users. This vast pool of users provides valuable insights into how a product is perceived by potential customers, which can help marketers and designers optimize and improve their assets without having to sift through hundreds of responses.
- Poll the People provides a range of analysis tools that help users understand which design resonates best with their target audience. The platform uses AI-backed word clouds, audience demographics, and data to provide insights into customer behavior and preferences. The insights tab instantly summarizes the results in a test report, giving users all the feedback they need to decide which design to go with.
- For example: By using Poll the People, publishers and authors can easily conduct book testing and efficiently find the design that will connect best with their intended audience, leading to a higher chance of sales. Similarly, marketers and designers can test concepts, designs, user experience, and usability to get the most out of their assets.
- Another significant advantage of Poll the People is that it makes decision-making faster and easier. Traditional methods of A/B testing can be time-consuming and expensive, requiring a significant amount of resources to conduct. With Poll the People, users can conduct tests quickly and efficiently, saving time and money while getting valuable insights into customer behavior and preferences.
- And last but not least: Poll the People costs 1/10th the cost of UserTesting. With a quick self-service platform, customers can launch expert-made surveys and get quick results. The days of signing long contracts and taking weeks to do a consumer study are over.Â
Ultimately, Poll the People is an AI-powered user testing platform that is changing the industry by making decision-making faster, easier, and cheaper. The platform provides valuable insights into customer behavior and preferences, allowing marketers and designers to optimize and improve their assets without having to spend hours analyzing data. With Poll the People, users can conduct tests quickly and efficiently, saving time and money while getting valuable insights into customer behavior and preferences.
2. Usertesting.com Platform
UserTesting.com is the traditional user testing platform that provides an effective way to test products and services with real users. It can quickly identify issues with the user experience and provide feedback that can help improve the product or service.
- One of the most significant advantages of UserTesting.com is the maturity of its platform. UserTesting is the legacy king of user testing and is usually the safe bet for traditional user testing. With traditional user testing methods, such as surveys and focus groups, it can take weeks or even months to collect feedback.Â
- UserTesting.com provides access to a diverse pool of users who represent the target audience. This ensures that the feedback received is accurate and unbiased. Additionally, UserTesting.com allows developers to target specific demographics, such as age, gender, and location, to ensure that they are getting feedback from the right users.
- Beyond your focus study though, UserTesting has very limited use of AI to improve the process. If you need to conduct an old-fashioned study, UserTesting is the way to go. It might take you weeks to do, but it will be accurate and effective.Â
- From a cost perspective, expect to be dragged into sales contracts and multi-week contract processes. As opposed to Poll the People, which is a self-service instant platform, UserTesting is designed for repeated use and multi-month repeat studies.Â
Conclusion
In conclusion, both UserTesting.com and Poll the People are excellent user testing platforms. UserTesting.com’s focus is on in-depth testing and a human touch, though at a steep cost. On the other hand, Poll the People’s focus on efficient A/B testing and surveys makes it an excellent choice for marketers and designers looking to gather quick insights into customer behavior and preferences.
Both platforms offer unique advantages and can benefit companies in different ways. It’s essential to understand your goals and needs before choosing the right platform for your business.Â
Ultimately, AI-powered user testing is revolutionizing the industry by making user testing faster, more efficient, and more cost-effective than ever before, helping businesses make better-informed decisions and ultimately delivering better products and services to their customers.
- 5 Ways AI Can Revolutionize Your B2B Customer Journey Optimization - March 23, 2023
- Poll the People vs. SurveyMonkey: How AI-powered Surveys are Changing Market Research - March 22, 2023
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