How To Pre-Live A/B Test Your Pricing Strategy
By Owen Fay . Posted on January 14, 2022

Choosing the right pricing for your product or service can be difficult. Choosing the best price for both your business and your consumers is important to conversions. If it’s too low you risk losing revenue or hurting your business’s value to your customers compared to competitors. Too high and you might push away a lot […]

How To Optimize Messaging Using Pre-Live A/B Testing
By Owen Fay . Posted on January 10, 2022

Creating brand messaging will convey your brand’s value proposition and establish the language you use in your content. You probably have some ideas for how to market your brand and what you want your audience to take away from your messaging. You’ve narrowed it down to a few options but don’t know what version will […]

How To Choose A Domain Name
By Owen Fay . Posted on January 6, 2022

Choosing the right domain name for your business is critical for success. The wrong domain name might give the wrong impression and could be a hassle to change later without hurting your brand or search rankings. That is why it is vital to select the best domain name from the start. When you start it […]

What Are Consumer Insights And How To Use Them?
By Owen Fay . Posted on

If market research is the “what” consumer insights are the “why”. It gives businesses the information needed to improve engagement, satisfaction, customer retention, and revenue. Where and When You Can Use Consumer Insights Consumer Insights Help Personalize Marketing Today, most companies that want to reach a large audience use mass marketing to create a broad […]

How We Chose The Logo For Poll The People Using Pre-Live A/B Testing
By Owen Fay . Posted on January 4, 2022
Nothing is more exciting than creating the logo for your new business and the best way to do that is logo testing. Like you, we considered a couple of logo creation sites like and and even considered a custom logo designer. We ended up going with a logo contest at costing $429. [...]
How To Choose A Logo Using Pre-Live A/B Testing
By Owen Fay . Posted on December 30, 2021
Creating a logo for your new initiative or business is one of the most exciting parts of a new venture. By now, you have probably created a couple of designs using sites like or or even a custom logo designer. You've even narrowed down your choices to 2 logos. You secretly have a [...]
Pre-Live A/B Testing: Benefits And How To Use It Effectively
By Owen Fay . Posted on December 21, 2021

Usability A/B testing is one of the best tools for understanding what your audience wants and making the right decisions before your business goes live. The thing we love the most about usability testing is it works for any business and can be done for just about anything. It doesn’t matter if you’re a B2B […]

By Owen Fay . Posted on December 20, 2021
There are two main ways to optimize your website - before going live. The first is to have two or more great designs, and the second is to choose the best converting one. Usability A/B testing is a great way to get those additional conversions and make the right choice. If you want to start [...]
America Agrees – Elon Musk Should Sell 10% Of His Tesla Stock
By Owen Fay . Posted on December 2, 2021

We re-ran Elon Musk’s Twitter poll with an unbiased survey panel and surprisingly 69% of the panel agreed, Elon Musk should sell 10% of his Tesla stock. In early November Elon Musk sent out a Twitter poll asking if he should sell 10% of his tesla stock. Musk Tweeted “Much is made lately of unrealized gains being […]