By Owen Fay . Posted on April 7, 2022

When should you run an A/B test? Always, is the simple answer. The more practical answer is anytime you have the opportunity. A usability test will help you figure out what your audience needs and wants, as well as how they feel about your business. To get more leads, you need to optimize your business […]

moderated vs unmoderated usability A/B testing FI
By Owen Fay . Posted on March 29, 2022

In the 40-plus years usability testing has been around we’ve seen improvements and changes that can make it hard to choose what kind of test to do. Tests used to only be done in a lab, with highly recruited participants, costing a lot of time and money.  Today, in less than an hour, you can […]

By Owen Fay . Posted on March 25, 2022

As a lot of us in the marketing world know, testing your ads on Google or Facebook while they’re running isn’t a quick or inexpensive process. It might take days or weeks to reach statistical confidence in their ad system depending on the traffic that your ads get. All while you’re probably spending more money […]

usability a/b testing mistake FI
By Owen Fay . Posted on March 23, 2022

The chances of creating a successful business drastically increase when you make usability A/B testing a part of the process. That is if it is done without mistakes. Before Poll the People was born we looked at many different testing methods, in-person, remote, unmoderated, and moderated testing, to make the best product. We know a […]

how to perform a test
By Owen Fay . Posted on

Usability A/B testing is a process of evaluating a product, service, or business by testing it with users. The users answer questions or complete tasks to answer questions about experiences and usability. At Poll the People we give you a platform to test usability with real people in minutes not days. We don’t want to […]

By Owen Fay . Posted on March 22, 2022

  In any process or project, it is good to get opinions and feedback on your work. That is especially true with the design of your website and user experience. If you don’t get feedback the usability might hurt the business down the road. This is where usability A/B testing comes in. You want to […]

By Owen Fay . Posted on March 8, 2022

  Position #10 Will Surprise You A lot of SEO effort goes towards attaining the #1 position on Google.  And rightly so. Our study has shown that the #1 organic position on Google commands almost 33% of the traffic for a given query. And recent studies have re-affirmed this data.  But, that also raises the question: What happens after the user […]

By Owen Fay . Posted on March 7, 2022

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (1838-1922) This quote was originally said by John Wanamaker, an American department store merchant. Although the quote was written long ago, it’s still true in today’s world of digital marketing where companies are constantly trying […]

By Owen Fay . Posted on March 4, 2022

A user experience design process is a systematic strategy for improving your designs over time. You have a smaller probability of developing an excellent UX product if you don’t use an effective UX design process. Getting a solid UX design process can feel like hard work, whether you are new to UX, operate a digital […]

tips for experience design FI
By Owen Fay . Posted on

Whether it’s a website, mobile app, product, or something else, user experience (UX) is the basis of an effective product design. When users connect with your company, the purpose of effective UX is to meet the user’s needs. While it should go without saying that user experience is essential for quality products and services, many […]