Are you looking for guidance in creating survey questions? Check out our set of survey questions to get a feel for how to organize your survey questions. Feel safe with us. How to Write Good Survey Questions A survey is a research technique used to gather information and insights from a specified sample of respondents […]

Online surveys and ChatGPT are invaluable tools for book publishing success. They help authors and publishers make informed decisions throughout the publishing process. Publishing books the traditional way takes a lot of time and resources, thereby stretching the time of publication. However, that’s not the same with these recent tools. Poll the People is a […]

The website experience is the interaction and perception visitors get when they visit a website. It includes different aspects like the website’s design, content, layout, usability, and performance. The best website experience is one that ensures the users easily find their needed information, engage with the user interface, and accomplish their goals. A well-designed website […]

Competitive intelligence is collating, analyzing, and interpreting information about markets, competitors, and industries to make the right business decisions. This concept is usually used to gain insights into the strengths and weaknesses of competitors and identify opportunities and threats in the market. Competitive intelligence aims to provide decision strategists with a clear understanding of the […]

Package testing is the concept of testing a software package or an application to ensure that it meets the end user’s requirements. The testing involves functional testing, which is responsible for ensuring the package performs the functions it was designed for, and non-functional testing, which tests the package’s security, usability, and usability. The main objective […]

A winning ad campaign is one that effectively communicates the intended message to the target audience, generates interest and engagement, and achieves the desired business objectives. A successful ad campaign can have a significant impact on a business by increasing brand awareness, driving traffic to a website or physical store, boosting sales, and building customer […]

Idea screening is an essential step in the innovation process, as it helps businesses evaluate and filter potential ideas to identify the most promising ones for further development.  It is a crucial step in the new product development process that helps organizations to identify and prioritize the best ideas and eliminate those that are not […]

Brand perception is how consumers and the public perceive your brand. It includes the feelings, emotions, and thoughts people hold about your products and services. The perception is usually influenced by several factors, like the brand’s reputation, advertising, social media presence, customer service, and brand image. Brand perception plays a role in customer behavior as […]

Package Testing is the process of evaluating product packaging designs and ensuring they’re appealing, functional, and effective in conveying the brand’s message. It’s a process that involves collecting feedback from customers and analyzing their choices and concerns related to the packaging. Package testing aims to provide a package that will resonate with the target audience, thereby […]