Brand Name Testing
By Owen Fay . Posted on February 17, 2022

The brand name of a company plays an important role in defining its image and can create differentiation from competitors. A name that shows positive values and attracts the target audience will set your brand up for success. The name of your business is important for brand recognition and awareness, it can be the driving […]

Benefits Of Concept Testing
By Owen Fay . Posted on February 15, 2022

If you just launched your new project or have been in your industry for years, you know that the market is very competitive. With high competition, it can be hard to create and sell products that beat out the competition. A product that hasn’t gone through a testing process to understand how it will be […]

The Psychology Behind Two A/B Testing Choices
By Owen Fay . Posted on February 11, 2022

When choosing between multiple alternatives, people usually focus their attention on the two most promising options. The quicker we do that, the faster we make the decision. – University of Basel – Nature Human Behavior When asked a simple question like “How do you feel?”, most people often hesitate for a long time and try […]

Entrepreneurship Journey – Making The First $1
By Owen Fay . Posted on

At our first startup (Chitika), it took 18 MONTHS to make the first $1 — My co-founder (Dr.Venkat Kolluri) and I were ready to mow anyone’s lawn to open the account and make that first $1. I am happy to announce that in our 2nd month at Poll the People , we just got our […]

Poll The People’s Guide To Brand Positioning
By Owen Fay . Posted on

The success of your brand is built on a lot of different things and brand positioning is of the most important parts of creating a successful brand. The way your brand is positioned in the competitive market determines the customers you want to go after, can influence how consumers feel about your brand, and the […]

Product Testing
By Owen Fay . Posted on February 10, 2022

Product testing gives you valuable insights throughout your product’s life cycle from creation through the end of the product’s life. to be successful in this flooded market, product testing give you great insights to optimize products before launch. Stick to the guide to learn more about product testing. What is Product Testing? Product testing is […]

How To Produce The Best Content With Pre-Live A/B Testing
By Owen Fay . Posted on February 9, 2022

Today content is just about everywhere. It is usually one of the first ways your audience will interact with the brand. It’s important that your content gives them value and paints a good picture of your business. Content testing is how you make sure the things you post are well-received and understood by the audience. In […]

Poll The People – Our Founding Story
By Owen Fay . Posted on February 7, 2022

A few months ago, my daughter was taking a “gap year” between High School and College.  One day, I asked her “Hey, do you want to do a startup with me?”  To make sure she does not give me a lame answer, I made her read Desh Deshpande’s book “On Entrepreneurship and Impact”  She came […]

A Guide To Brand Experience
By Owen Fay . Posted on February 3, 2022

There are a lot of things that help to grow a business. Brand experience is one of the things that bring a lot of benefits and play a big role in optimization if done right. Poll the People makes it easy for any team to understand the experiences users have with the brand.  We have […]

How To Do User Research Testing
By Owen Fay . Posted on February 2, 2022

Understating the behavior and needs of users is important to competing in today’s market, right? With the diversity and number of competitors today, companies that don’t understand their audience don’t do very well. There are a lot of ways to understand your target audience, the most popular one is user research testing. However, the main […]