By Owen Fay . Posted on March 1, 2022

As a marketer, you know that making your product or service easy to use is essential for its success. You may have heard about usability testing which is an important process for both marketers and designers. By testing the usability of your website or app, you can identify any potential issues that users might experience […]

By Owen Fay . Posted on February 28, 2022

Is usability testing costing you too much time and money? Businesses don’t grasp what usability A/B tests are or how to perform them appropriately, many businesses make testing mistakes that cost them time and effort they can’t afford. A usability A/B test can provide a significant return on investment if done correctly. These tests assist […]

By Owen Fay . Posted on February 25, 2022

User experience testing may appear to many new business owners as a needless phase in the UX design process. Claiming that it isn’t that important to them and that they would rather save time and money by not testing, some customers go as far as to demand their contractor remove user experience testing from the […]

5 Common Mistakes In Concept Testing
By Owen Fay . Posted on February 23, 2022

Any time you’re rolling out a new or updates concept you want it to attract customers. Concept testing is a great way to get reactions and opinions from users. Considering that the majority of new or updated products fail within their first year in the industry, any way to help make them a success is […]

How To Do Concept Testing UX In Less Than 60 Mins
By Owen Fay . Posted on February 22, 2022

Concept testing UX is a crucial step in the design process because it allows you test your concept before spending time building it. This will allow you to test your hypothesis, validate your assumptions and find out if what you are planning to design resonates with people before investing resources into it. The best part […]

The Next Big Thing In Concept Testing
By Owen Fay . Posted on

It’s hardly a revelation to say that concept testing is phenomenally popular. Thousands of companies use concept testing to determine if their product idea has merit in the market and to fix any flaws in it before spending money developing it. It makes sense for concept testing to be so popular because concept testing allows […]

By Owen Fay . Posted on

As a marketer or designer, you know the importance of concept testing. After all, it’s the only way to know if your idea is going to resonate with consumers. But with so many different concept testing providers out there, how do you know which one is right for you? Fear not! We’ve compiled a list […]

The Biggest Problem With Concept Testing, And How You Can Fix It
By Owen Fay . Posted on February 21, 2022

Concept testing is extremely important in helping companies determine if their product idea has merit in the market and fix any flaws in it before spending money on development. By spending time understanding what your customers want before you start building your product or design, you can reduce the risk and fix any flaws before […]

Pre-Live A/B Testing Ideas (What Can Be Pre-Live A/B Tested)
By Owen Fay . Posted on

If a company is having trouble making initial decisions, such as selecting a logo or messaging, or later decisions, like the whole design of their web page, Poll the People can help. Businesses in just about any industry can use usability A/B testing for new features or changes before they go live. It lets you […]

Brand Name Testing
By Owen Fay . Posted on February 17, 2022

The brand name of a company plays an important role in defining its image and can create differentiation from competitors. A name that shows positive values and attracts the target audience will set your brand up for success. The name of your business is important for brand recognition and awareness, it can be the driving […]