What brand messaging do users prefer?
Any marketer or brand owner knows the importance brand messaging has to the overall opinion and value of the business. A brand message is meant to convey your brand’s value proposition and establish the voice you use for all of your content. If you are creating a brand for the first time or trying to change your brand image, understanding your audience and if the messaging resonates with them has a big impact.
A brand messaging preference test can be used to measure the effectiveness of your messaging. What do users think of your brand message? Does the message clearly explain your value proposition? Are users going to read your message and want to learn more? These are all questions to consider when creating a brand strategy.
Brand message preference testing with Poll the People is an inexpensive and simple test to validate the intent, wording, and tone of your messaging. If test participants can’t connect or understand your branding, it’s likely that the typical visitor will share that experience. Alternatively, if your messaging shows participants that you solve their pain points or add value to their business they will be likely to explore your brand and even complete a purchase.
The setup of a brand message test is simple and affordable, they are a low effort way to put your messaging to the test. A lot of the time we have thought of a few variations of the message you want to display but cannot decide on the final wording. Our user tests are the perfect solution. The best question to ask depends on the goal of your messaging, some examples are:
- Which brand message shows the brand value?
- What brand message is better for my industry?
- Which brand message fits best with the business?
The results from these quick and easy tests are anything but simple, you will get both quantitative and qualitative data to fully understand what brand message is the most effective. The quantitative data will tell you what version won along with how many participants voted for each. This data might tell you what message is better, but the written feedback that each participant is required to provide tells you why. Every user will explain their decision, plus you’ll understand what parts of the brand message the user connects with and what might need to be changed.
This example test shows you a basic overview of what kind of feedback you will get when testing brand messaging. Make sure to dive into all of the user responses to find actionable insights and possibly new ways to improve your messaging or the rest of your content.