By Owen Fay . Posted on August 5, 2022

What is Headline Testing? Headline testing is a process of developing multiple ad title variations that can then be compared by presenting them to different audience segments to understand which one is more powerful, effective, and will perform the best. Headline testing can be done to optimize the heading of a digital ad, article, or […]

By Owen Fay . Posted on August 4, 2022

Why is market research actually effective? Over 75% of organizations conduct market research, and according to Hanover Research, 68% of businesses have seen an increase in sales as a result of market research. Understanding a target audience’s goals and needs can help you better allocate your resources in order to boost traffic, sales, and other […]

By Owen Fay . Posted on August 3, 2022

Over time, banner ads have grown in popularity. In addition to search ads, they can be a fantastic tool to raise brand awareness, traffic, and conversions. High-traffic areas on websites are used to display banner ads, which can raise brand awareness and provide clicks, sales, and leads. The front, bottom, or side of a webpage […]

By Owen Fay . Posted on August 2, 2022

For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]

By Owen Fay . Posted on July 29, 2022

As many marketers and ad managers know testing your ads is a great way to find the best ads to launch on any platform. It is one of the best methods for figuring out what your audience wants and creating ads that match their intent. The problem is that the majority of marketers simply use […]

By Juliette Anderson . Posted on July 28, 2022

One of the significant factors overlooked in web design is usability. Therefore, it should be considered when designing any website, whether it’s an eCommerce site or one that provides basic product information. However, usability doesn’t stop there. After you launch a site, usability testing will dictate what changes need to be made on the live […]

By Owen Fay . Posted on July 27, 2022

Every marketer and ad manager understands the value of A/B testing because it allows us to compare different designs and validate a direction for ads with live feedback. A/B testing is a strategic approach for comparing designs, concepts, features, and other resources. This method of testing can be a useful tool if you want to […]

By Owen Fay . Posted on July 26, 2022

If you had joined us in the office a few months ago today, you would have found a team looking for a way to boost awareness, increase traffic, and honestly get some validation that we had a really good service to offer. Flash forward two months and the Google Headline Optimizer by Poll the People […]

By Owen Fay . Posted on

As marketers, it can be hard to know if a campaign will work as intended before launch. A lot of the time we rely on click-through, conversion rates of past campaigns, and other assumptions before going live, but that’s after you’ve built all of the ads or resources. There are some common ways of testing, […]

By Owen Fay . Posted on July 25, 2022

As digitalization continues to expand, Poll the People assists businesses in creating effective user experiences and understanding their target audience. With our new and growing template gallery, we have made it simpler to start your testing process. By giving you templates for most use cases and suggested testing based on what you’ve tested before, we’ve […]