Feature Testing With Poll The People

By Owen Fay . Posted on January 18, 2022

Feature testing is a software development process where two variations of a feature are presented to a panel of users to determine which one creates the best user experience. Feature tests allow you to validate a new feature for a webpage, app, or business. You gather genuine feedback from users on the best version of […]

How To Test Your Pricing Strategy

By Owen Fay . Posted on January 14, 2022

Choosing the right pricing for your product or service can be difficult. Choosing the best price for both your business and your consumers is important to conversions. If it’s too low you risk losing revenue or hurting your business’s value to your customers compared to competitors. Too high and you might push away a lot […]

How To Optimize Messaging Using A/B Testing

By Owen Fay . Posted on January 10, 2022

Creating brand messaging will convey your brand’s value proposition and establish the language you use in your content. You probably have some ideas for how to market your brand and what you want your audience to take away from your messaging. You’ve narrowed it down to a few options but don’t know what version will […]

How To Choose A Domain Name

By Owen Fay . Posted on January 6, 2022

Choosing the right domain name for your business is critical for success. The wrong domain name might give the wrong impression and could be a hassle to change later without hurting your brand or search rankings. That is why it is vital to select the best domain name from the start. When you start it […]

What Are Consumer Insights And How To Use Them?

By Owen Fay . Posted on

If market research is the “what” consumer insights are the “why”. It gives businesses the information needed to improve engagement, satisfaction, customer retention, and revenue. Where and When You Can Use Consumer Insights Consumer Insights Help Personalize Marketing Today, most companies that want to reach a large audience use mass marketing to create a broad […]

How to Avoid Logo Mistakes Using Usability A/B Testing

By Owen Fay . Posted on
You are creating a new logo and you have made sure to eliminate the common mistakes. But are you missing something that most people will see? Like this e-commerce company that resulted in a full-fledged logo controversy and negative press? The answer: Run a usability test - before you go live. https://youtu.be/LRwY3_V3RZA How do you [...]

How We Chose The Logo For Poll The People Using Usability Testing

By Owen Fay . Posted on January 4, 2022
Nothing is more exciting than creating a new business, by coming up with the best name, colors, slogan, etc. But, creating the logo for your new business can be fun and engaging, and the best way to do that is logo testing. Like you, we considered a couple of logo creation sites like 99designs.com and [...]

How To Choose A Logo Using Usability A/B Testing

By Owen Fay . Posted on December 30, 2021
Creating a logo for your new initiative or business is one of the most exciting parts of a new venture. By now, you have probably created a couple of designs using sites like 99designs.com or Fiverr.com or even a custom logo designer. You've even narrowed down your choices to 2 logos. You secretly have a [...]

Usability A/B Testing: Benefits And How To Use It Effectively

By Owen Fay . Posted on December 21, 2021

Usability A/B testing is one of the best tools for understanding what your audience wants and making the right decisions before your business goes live. The thing we love the most about usability testing is it works for any business and can be done for just about anything. It doesn’t matter if you’re a B2B […]

Beginner’s Guide To Usability A/B Testing

By Owen Fay . Posted on December 20, 2021
There are two main ways to optimize your website - before going live. The first is to have two or more great designs, and the second is to choose the best converting one. Usability A/B testing is a great way to get those additional conversions and make the right choice. If you want to start [...]