By Owen Fay . Posted on June 7, 2022Did you come here looking for Optimizely alternatives that provide similar high-quality usability testing, allowing you to test with real users to identify flaws with your website, app, designs, or other resources without spending a lot of time or money? Are you thinking about switching from Optimizely to another usability testing tool? Let’s take a […]
By Owen Fay . Posted on Are you looking to make the switch from Lookback user testing to another testing tool? Here are 5 alternatives to Lookback to help make your user testing more effective. If you’re looking for alternatives to Lookback that might be less expensive, similar, or better quality, allowing you to test designs, websites, apps, and other resources, […]
By Owen Fay . Posted on June 3, 2022Do you know how unmoderated usability testing works but you’re worried about losing the value of face-to-face testing? Usability testing has grown in popularity with new and exciting tools emerging. But, there seems to be a lot of skepticism from researchers about unmoderated remote user testing. A lot of the concerns are the loss of […]
By Owen Fay . Posted on June 2, 2022We’ve all seen ads that are engaging, informational, or emotional. But does the tone of the advertising have an impact on conversions? Is the tone effective in engaging viewers? A company’s marketing and advertising are interactions with its target demographic. This interaction can take many different shapes and have a variety of different outcomes. But […]
By Owen Fay . Posted on There are a few ways to quickly get feedback about the opinions of your users. The fastest and most effective way is to run a preference test. Preference testing is a survey approach for determining which options of two or more variations of a resource are preferred by your customers. Participants in the study are […]
By Owen Fay . Posted on May 31, 2022Ask anyone across the political spectrum if the US needs to respond to recent gun violence, and they’d likely give you a resounding “yes”. What is preventing this resounding yes from turning into clear policy action is differences on what policy action exactly to take. There are about 10 prevailing policy arguments circulated in both […]
By Owen Fay . Posted on May 24, 2022Do you want to switch from UserZoom to another usability testing tool? Here are 5 alternatives to UserZoom that can provide fast and effective usability testing. If you are here, you’re probably looking for UserZoom alternatives that offer high-quality usability testing on your resources with real users to optimize your website, app, designs, or any […]
By Owen Fay . Posted on May 23, 2022For the easiest and most effective testing of Figma prototypes, we recommend taking steps to optimizing your prototype before importing them to a Poll the People test. Here are some tips for getting off to the best start when you are importing Figma prototypes into your tests. Figma Flows Most times each Figma prototype has […]
By Owen Fay . Posted on May 20, 2022“Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.” – Thomas Watson, Jr. Product design is how designers combine customer needs with commercial objectives in order to assist companies to create consistently profitable products. Designers strive to improve the user experience with the solutions […]
By Owen Fay . Posted on May 19, 2022Brand development is a strategic process of creating and distinguishing your company’s image, products, and services from your competitors. The development includes aligning your brand with your business objectives, communicating your brand to your target market, and updating or strengthening your brand as needed. The purpose of brand building is to create a unique and lasting […]