By Owen Fay . Posted on June 7, 2022

Are you looking to make the switch from Lookback user testing to another testing tool? Here are 5 alternatives to Lookback to help make your user testing more effective.

If you’re looking for alternatives to Lookback that might be less expensive, similar, or better quality, allowing you to test designs, websites, apps, and other resources, you’re in the right place.

Lookback is a user research platform for usability testing and user interviews. It’s a great way to collect feedback from real users on your product, website, or prototype.

Let’s look at 5 alternatives to Lookback that will help you conduct usability testing quickly and effectively.

What Makes Lookback popular?


Lookback is a portable lab tool that helps you organize your in-person, remote moderated, and unmoderated testing. Invite users from all around the world to participate in the test, as well as observers from all over the world. The program works on both mobile and desktop and allows you to keep track of all of your mixed-method research in one place.

Lookback includes a variety of useful features that provide customers with everything they need to conduct their own tests with their own participants. You can use the live capability to distribute tests to your users and get useful feedback.

There is no limit to the number of recordings or people you can use, and they support team collaboration with no limit on the number of team members.

Why Lookback isn’t the Best Option for Everyone

Lookback is a good usability testing platform overall, but it isn’t the best option for everyone.

The biggest downside is the lack of a user testing pool. You need to invite your own participants with a sharable link to the test.

Finding participants is time-consuming, even though they don’t restrict the number of participants you can test with, finding participants is hard. Using a tool that provides and manages a user panel can save you a lot of time and effort.

Another major issue users have with Lookback is in the live testing sessions. Lookback users frequently have issues with dropped connections when doing a live, moderated test.

The Best Alternatives to Lookback

Knowing that Lookback isn’t for everyone, we’ve put together a list of the five best available alternatives.

1. Poll the People

If you think Lookback is a good platform but doesn’t have all of the features you need, Poll the People is the best alternative. Marketers and designers can put their resources to the test at any stage of the business. This will allow them to avoid costly re-designs while also gaining insight into their audience. Best of all, getting started and running your first test using Poll the People is quick and simple.

Poll the People is a usability A/B testing platform created to make decision-making faster, easier, and cheaper. We specialize in testing for marketers and designers that want to get the most out of concepts, designs, user experience, and usability.

Pros of Poll the People Compared to Lookback

  • Fast Results: Poll the People’s usability tests can be set up, run, and analyzed in about an hour. Giving you great insights in less time.
  • Dedicated User Panel: Poll the People has a worldwide panel of over 500,000 participants, with segmentation options for over 190 countries and over 130 attributes. Allowing you to fully understand your audience.
  • Cost-effective: With Poll the People’s dedicated users panel and low cost it is more cost-effective than Lookback. At $1.00 per response and subscriptions starting at $0 a month.
  • Results Analysis: the easy-to-use results dashboard gives you both quantitative and qualitative feedback on your test.

You can create a free account, explore the platform, and run your first test in just minutes.

Cons of Poll the People Compared to Lookback

  • Live Testing: Poll the People is a pre-live testing platform, the platform supports anything that can be accessed via URLs, websites, web apps, designs, ads, or prototypes. Testing mobile apps are not available for now
  • Screening Questions: While Poll the People offers great audience segmentation, screening questions are not an option. However, the web app has built-in response rejection with bot and fraud detection.

Pricing of Poll the People Compared to Lookback

Poll the People is the most affordable and cost-effective alternative to Lookback.

  1. There is a pay-as-you-go pricing option for $1.00 per response without any subscription or additional fee when using a general audience.
  2. The Plus plan offers more features, access to more testers per test, and improved analysis tools.
  3. The most expensive subscription plan is $99.99, it offers unlimited access to all of the features Poll the People offers.

Poll the People is the most cost-effective platform on the market, offering all of the benefits of Lookback for less, with a larger user panel, and faster results.

2. UserTesting


UserTesting was one of the first unmoderated testing platforms ever and has had a lot of time to build out its platform with the largest user panel. has over 1.5 million users in its panel with detailed and specific targeting options. This allows customers to gather feedback fast on a sophisticated platform, offering a lot of testing options.

UserTesting wants to empower every company to provide the greatest customer experience possible by using human intelligence. Companies across sectors can make accurate customer-first decisions at every level, according to the supplier, using UserTesting’s on-demand Human Insight Platform.

Pros of UserTesting Compared to LookBack

  • Large user panel: UserTesting has a large user panel with over 1.5 million participants.
  • Step-by-step tasks: Tests can be broken down into pieces to provide step-by-step instructions.
  • Native app testing: Customers can test any live or pre-live resource using native app testing.

Cons of UserTesting Compared to LookBack

  • Pricing model: If you want to test with more than 15 participants, UserTesting’s pricing plan requires you to contact a sales representative. In a long-term contract, these enterprise plans cost around $18,000. It is significantly more expensive than most other options.
  • No free trial: Despite the platform’s expensive pricing, it does not provide a free trial to try it out.

UserTesting Pricing

There are just two pricing options available with UserTesting:

  1. Individual tests cost $49 each, with a maximum of 15 people per test.
  2. Enterprise options are available, with prices starting at $15,000 per year depending on plan customization.

3. UsabilityHub

UsabilityHub offers multiple testing methods including first-click tests, design testing, preference testing, and five-second tests. These tests not only give users quality data but you’ll get written responses from the panel. With UsabilityHub you also have the option to recruit your testers and send any of their testing methods to your friends, colleagues, co-workers, or any other audience you want. The platform utilizes a panel of 400,000+ that is “standing by to test your designs in real-time”.

With audience segmentation, multiple audience selection methods, and a number of ways to test designs, UsabilityHub allows marketers, designers, and product managers to gather feedback.

Pros of UsabilityHub Compared to LookBack

  • Starting at $1 per response: If you don’t need moderated testing, you can receive findings fast and affordably with Usability Hub’s user panel.
  • CVS export: Users can export their results as a CVS file, which they can then analyze in any way they like.
  • Purchasing credits: You can buy credits for usability tests as you go or in bulk before the test without them expiring.

Cons of UsabilityHub Compared to LookBack

  • No screen or audio recording: UsabilityHub offers screen and audio recordings of your test.
  • No prototype testing: Their software allows you to conduct wireframe tests but does not support testing of interactive prototypes.
  • Multi-site testing: UsabilityHub does not have a feature to send participants to another website for testing.

UsabilityHub Pricing

There are two pricing options with the UsabilityHub Platform:

  1. The first plan starts at $79 per month or billed annually.
  2. Pay per response is offered at $1 per user response.
  3. Usability hub does set restrictions on available testing time depending on the plan.

There is a very limited free plan that lets you test for up to 2 minutes on a branded interface.

4. UserBrain


UserBrain is a cloud-based user testing software that assesses and validates consumer experience using real-world feedback. Overall, it’s a good platform for quickly getting information at a reasonable fee.

Pros of UserBrain Compared to LookBack

  • Subscription model: They offer a pay-as-you-go pricing option, allowing you to test when you need to. You pay for your tests and can cancel subscriptions at any time.
  • Diverse user panel: With UserBrain you don’t have to recruit your participants. The platform manages a panel of over 85,000 users to give you fast and effective feedback.
  • Fast results: Tests are run and results are gathered in just a few hours.
  • Unlimited members: If you have a large user testing team you can invite all of them to use the platform and assign roles.
  • Free account: You can create a free account and run your first test for free.

Cons of UserBrain Compared to LookBack

  • Problems with testers: The testers are the largest drawback. Many consumers are dissatisfied with the panel’s quality, and getting results can be a hit-or-miss affair.
  • Flexibility: The final results filters aren’t as versatile or user-friendly as some of the competition. Users’ interpretations of instructions can be extremely different, making comparisons impossible at times.

UserBrain Pricing

UserBrain is an affordable platform that offers multiple payment options.

  1. Pay-as-you-go is an option that lets you pay for individual tests without subscriptions or fees.
  2. Subscription plans at $69 per month, $230 per month, and $690 per month with 3, 10, & 30 testers respectively.
  3. Invite your own plan for $99 per month, with up to 30 testers from your own audience.
  4. You can create a free account and get your first test for free.
  5. When you pay annually you get 2 months of testing for free

5. Userzoom


UserZoom is a user experience (UX) tool that enables product developers and digital teams to acquire actionable insights on customer behavior to improve the digital experience. Administrators can use usability testing, questionnaires, card sorting, and website intercepts to monitor UX performance across products.

Pros of Userzoom Compared to LookBack

  • Use your own testers: The monthly plans allow customers to use their own participants for a test for free.
  • Moderated testing: Userzoom supports both moderated and unmoderated testing with desktops or mobile devices.

Cons of Userzoom Compared to LookBack

  • Limited researchers: There is a limit on the number of users that can create and run tests, to run more user testing sessions you’ll need to pay more.
  • Annual contracts: Userzoom offers multiple plans but you pay for the year upfront.

Userzoom Pricing

UserZoom offers different pricing options for moderated and unmoderated user tests.

  1. Plans for both types of tests start at $500 per month with 2 researcher seats, unlimited collaborators, and 40 tests per year.
  2. Customizable plans are offered when you reach out to UserZoom.
  3. They offer a 14-day free trial to explore their platform.
  4. All subscriptions and contracts are billed annually.

Our Recommendation

Poll the People dashboard

After taking a look at these five alternatives to Lookback, the features, benefits, cons, and pricing, Poll the People emerges as the best option. The tool is the most cost-effective option that gives users valuable feedback and lightning-fast results. While both platforms provide excellent service, Poll the People has all of the advantages with fewer disadvantages and better testing.

If you’re considering making a switch from Lookback, check out Poll the People. They offer testing for web designs, logosads, videos, audio, and more to help you make great data-backed decisions.

If you’re ready to start optimizing your business, sign up for free with Poll the People and explore our platform.

Owen Fay

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