By Owen Fay . Posted on May 24, 2022

Do you want to switch from UserZoom to another usability testing tool? Here are 5 alternatives to UserZoom that can provide fast and effective usability testing.

If you are here, you’re probably looking for UserZoom alternatives that offer high-quality usability testing on your resources with real users to optimize your website, app, designs, or any other part of your business.

UserZoom is an online testing tool that allows customers to dig deeper, quickly to deliver exceptional digital experiences.

What makes UserZoom popular?


UserZoom is a user experience (UX) tool that enables product developers and digital teams to acquire actionable insights on customer behavior to improve the digital experience. Administrators can use usability testing, questionnaires, card sorting, and website intercepts to monitor UX performance across products.

UserZoom is a cloud-based user experience platform for gaining insights and finding issues with your resources. UserZoom helps to gather feedback with testing, surveys, video, audio, and more. It also offers participant segmentation, testing with your own audience, benchmarking, dashboard creation, and more. UserZoom provides fast results, testing with real participants of your own choice, free accounts, and a free trial.

Why UserZoom is not the best option for everyone?

UserZoom provides many benefits to the users but it might not be the best option for everyone.

Many users face issues with the interface of UserZoom and recording sessions on screen.

The biggest issue is the pricing, billed annually starting at over $3500 per year. Its monthly plans have limits on the number of people that can create and launch tests, charging you if you need more. It is expensive compared to other alternatives. The cost of UserZoom can be hard to justify for small or medium-sized teams.

The Best Alternatives To UserZoom

UserZoom isn’t the right option for every business, that’s why we put together a list of 5 alternatives to their platform.

  1. Poll the People
  2. UserTesting
  3. UsabilityHub
  4. LookBack
  5. UserBrain

1. Poll the People

Poll the People has removed the risk and complexity of traditional usability testing, allowing anyone to test their resources before they go live.

Marketers and designers can put their resources to the test before they go live. This will allow them to avoid costly re-designs while also gaining insight from their users. Best of all, getting started and running your first test using Poll the People is quick and simple.

Poll the People is a usability A/B testing platform created to make decision-making faster, easier, and cheaper. We specialize in testing for marketers and designers that want to get the most out of concepts, designs, user experience, and usability.

Pros of Poll the People compared to UserZoom

  • Less expensive: Poll the People is the most cost-effective testing tool, with responses costing about $1 per response.
  • Large user panel: Poll the People has a panel of over 500K people with country and attribute segmentation.
  • Fast results: Usability tests from Poll the People take less than 60 minutes to complete.
  • Result analysis: Poll the People offers an easy-to-understand results dashboard as well as real-time written feedback from users.

Cons of Poll the People compared to UserZoom

  • Live testing: Poll the People is a platform for pre-live testing that does not yet support video or audio recording. Testing mobile apps are not available for now.
  • Screening questions: While Poll the People offers great audience segmentation, screening questions are not currently supported. However, the web app has built-in response rejection with bot and fraud detection.

Pricing of Poll the People

Poll the people is the most affordable, and cost-effective alternative to UserZoom.

  1. When using a general audience, there is a pay-as-you-go option for $1.00 per response without any subscription or additional price.
  2. The Plus plan has additional benefits. More testers per test and better analysis tools are available.
  3. The most expensive subscription option is $99.99 per year and includes unrestricted access to all of Poll the People’s features.

Poll the People is the least expensive platform on the market, but it comes with a lot of amazing features, including a wider user panel and faster results.

2. UserTesting


UserTesting was the first unmoderated usability testing tool, giving them plenty of time to improve the platform and give top-notch testing services to its clients. Customers can get an immediate response based on their data on a sophisticated platform with a range of testing methods and tools. According to their data, they have a panel of over 1.5 million people.

UserTesting wants to empower every company to provide the greatest customer experience possible by using human intelligence. Companies across sectors can make accurate customer-first decisions at every level, according to the supplier, using UserTesting’s on-demand Human Insight Platform.

Pros of UserTesting compared to UserZoom

  • Large user panel: UserTesting has a large user panel with over 1.5 million participants.
  • Step-by-step tasks:Tests can be broken down into pieces to provide step-by-step instructions.
  • Native app testing: Customers can test any live or pre-live resource using native app testing.

Cons of UserTesting compared to UzerZoom

  • Pricing model: If you want to test with more than 15 participants, UserTesting’s redesigned pricing plan requires you to contact a sales representative. In a long-term contract, these enterprise plans cost around $18,000. It is significantly more expensive than many other options.
  • No free trial: Despite the platform’s expensive pricing, it does not provide a free trial to try it out.

UserTesting Pricing

There are just two pricing options available with UserTesting:

  1. Individual tests cost $49 each, with a maximum of 15 people per tent.
  2. Enterprise options are available, with prices starting at $15,000 per year depending on plan customization.

3. UsabilityHub

The UsabilityHub platform includes a complete set of testing tools that can help you identify design flaws early on, saving time, effort, and user discomfort.

UsabilityHub provides first-click tests, design testing, preference testing, and five-second tests. With UsabilityHub, you can deploy testers and transmit any of the results to your friends, colleagues, coworkers, or any other audience. A panel of over 400,000 people is “waiting by to test your designs in real-time,” according to the website.

Marketers, designers, and product managers may collect input using UsabilityHub’s audience segmentation, numerous audience selection methods, and a number of design testing methods.

Pros of UsabilityHub compared to UserZoom

  • Starting at $1 per response: If you don’t need moderated testing, you can receive findings fast and affordably with Usability Hub’s user panel.
  • CVS export: Users can export their results as a CVS file, which they can then analyze in any way they like.
  • Purchasing credits: You can buy credits for usability tests as you go or in bulk before the test without them expiring.

Cons of UsabilityHub compared to UserZoom

  • No screen or audio recording: UserTesting can record your test on-screen and audio, so you don’t have to worry about it. UsabilityHub only responds to your questions in writing, making it tough to fully interpret your test findings.
  • No prototype testing: Their software allows you to conduct wireframe tests but not interactive prototypes.
  • Multi-site Testing: UsabilityHub does not have a feature that permits participants to be directed to another website for testing.

UsabilityHub Pricing:

The UsabilityHub Platform’s price plan includes four options:

  1. UsabilityHub provides a ‘Free,’ plan but testing choices are limited.
  2. The ‘basic’ plan, which starts at $79 per month or is paid annually.
  3. Their ‘Pro’ plan, which starts at $199 per month or is paid annually.
  4. The ‘Enterprise’ plan is the last option, and it includes customized pricing.

Depending on the subscription, Usability Hub limits the amount of time available for testing. A restricted free plan is available that allows you to test for up to 2 minutes on a branded interface.

4. LookBack



If you want to test your resources with a group of your own users but don’t need a platform with a built-in user panel, Lookback is a great option.

Pros of LookBack compared to UserZoom

  • Unlimited participants: Lookback has no restrictions on the number of people or recordings you can make, so try as many as you need.
  • Remote moderated testing: You can directly communicate with users during live and face-to-face user testing.
  • Broadcasting research: Customers can utilize the live feature to share their research with their team, ask them to view testing, and gain insights by broadcasting research.

Cons of LookBack compared to UserZoom

  • No internal user panel: Because Lookback does not have an internal user panel, you must invite your own participants to the testing platform via a shareable link.
  • Connection problems: During live test broadcasting sessions, some users have noticed connection drops.

LookBack Pricing:

Lookback accepts a variety of payment methods, allowing almost anyone to use their site.

All subscriptions are charged once a year.

  1. Team subscriptions begin at $99 per month and include 100 tests per year.
  2. With 300 sessions per year, Insights plans start at $229 per month.
  3. They have a business plan that starts at $1300 per year.
  4. 14-day free trial with no credit card required.

5. UserBrain


UserBrain is a cloud-based user testing software that assesses and validates consumer experience using real-world feedback. Overall, it’s a good platform for quickly getting information at a reasonable fee.

UserBrain reveals what is or is not working for your product. It is a simple tool that allows you to rapidly build and obtain results from a usability test. UserBrain can assist you in creating products that people will love using, whether you’re a UX designer, researcher, or manager.

They provide low-cost user testing that can be set up in a matter of minutes. You may acquire rapid and effective feedback or invite your own testers using their panel of over 80,000 users. They make it simple to evaluate data, collaborate with your team, and test your business on a regular basis.

Pros of UserBrain compared to UserZoom

  • Pay-as-you-go: They offer you a price model that allows you to test only when you need to, with no contract, and it allows you to pay for a single test without a subscription.
  • Quick results: It provides quick results in a few hours. There is no restriction on how long your test can run.
  • Unlimited team members: You can invite your whole team to UserBrain and assign them tasks.
  • Free trial: It gives you a free first test and offers free accounts.

Cons of UserBrain compared to UserZoom

  • Problems with testers: The testers are the largest drawback. Many consumers are dissatisfied with the panel’s quality, and getting results can be a hit-or-miss affair.
  • Flexibility: The final results filters aren’t as versatile or user-friendly as some of the competition. Users’ interpretations of instructions can be extremely different, making comparisons impossible at times.

UserBrain Pricing:

UserBrain is an affordable platform that offers multiple payment options.

  1. Pay-as-you-go: This option is for $35 per test without a subscription or fee.
  2. Subscribe and Save: This option is for $69 per month for three testers, $230 for ten testers, and up to thirty testers for $690. With unused testers rolling over for your next test.
  3. Invite your own plan: They offer to invite your own plan for $99 per month, allowing you to test 30 times a month with your own audience.
  4. Free account: Free account can be created with the first free test.
  5. Annual Payment: When you pay annually, they offer 2 months for free.

Our Suggestions

Poll the People emerges as the best option after considering all of the UserZoom options, their benefits, drawbacks, and pricing. The tool is the most cost-effective and inexpensive option, providing consumers with valuable feedback and results quickly.

While all of these UserZoom competitors are good, Poll the People offers the most features for a significantly lower price than UserZoom while still maintaining a huge panel of respondents and all of the benefits.

Why not make the most of what you’re offering to your audience? Poll the People is a fantastic platform that is simple to use and provides valuable feedback for improvement. If you’re ready to start optimizing your business, sign up for FREE with Poll the People and explore our website.

Owen Fay

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