By Hira Ijaz . Posted on February 16, 2024ChatGPT’s been around for a while now, but the buzz hasn’t died down just yet. That’s hardly surprising since we’re still learning what we can use this useful application for. And, for that matter, so is ChatGPT.
As the AI-based tool learns more and evolves, it’s logical to assume that its potential uses will increase, too. Open AI also allows businesses to use the technology behind ChatGPT to develop their applications.
In this post, however, we’re looking at what you can do with ChatGPT in your business today.
Enhance Customer Support
Using AI for customer service isn’t new. However, today’s chatbots are far more capable than their predecessors. They’re more capable of understanding natural language. They’re also more adept at understanding the context of what someone’s saying.
In the past, the customer had to use the right keywords to get the right answer. Today’s AI engines make it possible for bots to understand the context rather than just the words.
The advantage of using ChatGPT here is that you can provide your clients with round-the-clock support. The bots can’t answer complex queries, but they’ll be able to deal with repetitive ones. The advantage of handing these over is that your client always gets the right answers. Secondly, you save your employees from fielding boring questions.
You can incorporate this technology into multiple platforms as well. This means you could offer your clients instant messaging, social media, and email support.
Lead Generation
Wouldn’t it be great if you could ask qualifying questions to website visitors in a conversational way? You could then direct them to the resources they needed, answer questions, and provide personalized recommendations.
Before artificial intelligence came into the picture, this was a nice-to-have idea. Manning a team to interact with thousands of website visitors in this manner is not tenable. Thanks to tools like ChatGPT, however, it’s possible to monitor your site’s guests and engage with them.
Even without the interaction, AI can provide useful information by monitoring client engagement. It can identify customers who’ve visited your site more than once and see which pages they’re most interested in.
From that, it can present the customer with targeted ads related to those products. You could lead the clients to more in-depth information or skip straight ahead to a pure marketing post.
The system can also create extensive files for each visitor. If they sign up for your mailing list, you can use this information to send relevant marketing emails that are more likely to convert.
Market Research
ChatGPT can conduct surveys and gather feedback from your clients in real-time. It’ll also help you process the information in seconds, allowing you to draw up-to-the-minute insights into:
- Customer preferences
- Emerging trends, and
- Pain points
- projects management
This can help you capitalize on the latest trends before anyone else does. By acting on real-time information, you can stay a step ahead of your competitors and look like a forward-thinking organization.
Content Creation
We’re not suggesting that you rely on ChatGPT to write blogs for you. While the work it churns out is reasonably written, it’s easy to see that it’s written by a machine. The sentences tend to be impossibly long, and there’s a lot of repetition when it comes to your keywords. Also, the facts aren’t always right.
However, it’s still useful for content creation. You can use it to create:
- Outlines for blog posts
- Social media posts
- Newsletters
- Product descriptions
- Topic suggestions
- Draft content you can refine
You can also ask Chat GPT to drum up a set of frequently asked questions about a particular topic or generate other topic suggestions.
Personalized Recommendations
You can incorporate ChatGPT into all manners of bots. You could build it into your app so that it can offer your clients relevant product recommendations. You can use it to create a question-and-answer session that helps clients narrow their preferences.
The system can also remember the client’s choices for the future. This will come in useful when it comes to future interactions. You can even program the system to create personalized discounts on goods you know the client is looking for.
Training and Onboarding
ChatGPT can be useful in sorting through potential candidates for a job. It’s also a very useful way to streamline the onboarding process. Your new employees can interact with the system to access the information they need on company policies and procedures.
The system can create training materials and test the new employees to make sure they understand it. You can also use the system to create realistic role-playing exercises for the employees to improve their customer relationship or problem-solving skills.
Data Analysis
The digital age made it possible to gather swathes of information at every customer interaction. The more technology advances, the more data we have access to. The problem before AI was that there was no way to analyze the information cost-effectively. Humans can do the work, but it takes a lot longer than a machine.
With ChatGPT, you can analyze those large datasets in minutes. This enables you to:
- Identify trends and patterns
- Optimize processes
- Improve decision-making
- Gain a competitive edge
Virtual Assistants
You can integrate ChatGPT into your existing systems to create virtual assistants. These can schedule appointments, manage calendars, send reminders, and perform other administrative tasks, making it easier to run your business.
You can use these virtual assistants to manage simple human resource functions and other administrative tasks.
Language Translation
ChatGPT can facilitate communication with customers and clients who speak different languages. It does this by providing real-time translation services. This is helpful when dealing with customers in different parts of the world and also when you want to expand your operations.
Brand Engagement
ChatGPT can engage customers in interactive conversations that enhance:
- Brand awareness
- Loyalty, and
- Engagement
- portfolio
This enables you to foster a better understanding and relationships with your customers.
Conclusion
ChatGPT can be a versatile tool for your business. It has extensive capabilities in terms of data analysis, content creation, and customer support. There’s every indication that these will improve as the machine learns more.
In this post, we looked at ten ways you can use ChatGPT in your business today. We’ve just scraped the surface, so it’ll be interesting to see how we’re using this technology in ten years.
