By Owen Fay . Posted on January 30, 2023Pricing your products is one of the most important decisions a business owner will make. It can be the difference between success and failure, profit and loss. Pricing your products correctly can be daunting, but with the right strategy and approach, it doesn’t have to be. In this guide, we’ll walk you through the step-by-step […]
By Owen Fay . Posted on January 27, 2023Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]
By Owen Fay . Posted on January 25, 2023The selection of an appropriate title and cover design are crucial elements in the success of a book. Major publishers often have dedicated teams in place to handle these tasks. It is important to conduct usability tests for various aspects of a book, such as a title, cover, and description before it is made available […]
By Owen Fay . Posted on January 24, 2023In today’s digital age, having a strong online presence is crucial for any business. One of the key components of a successful website is the quality of its content. However, creating high-quality content is not enough; it’s also important to ensure that the content resonates with your target audience. This is where content testing comes […]
By Owen Fay . Posted on January 10, 2023Having a memorable product logo is key to making a company’s brand stand out. A logo is the first thing a customer notices, and it’s essential for making a lasting impression. Many factors make a product logo memorable, such as its design, colors, and message it conveys. Design is an important factor in creating a […]
By Owen Fay . Posted on December 12, 2022Logo recognition testing is a powerful tool used by businesses to measure the effectiveness of their branding efforts. It is a simple and cost-effective method of assessing how well potential customers recognize a logo. Logo recognition testing can help businesses understand the impact of their branding and identify areas where they can improve. The process […]
By Owen Fay . Posted on December 9, 2022We might not notice how impactful and essential a logo is. Just look around you. Chances are there’s a logo on your shoes, shirt, and just about anywhere else around you. These shapes, colors, and icons, whether on billboards or a tab in your browser, are one of the most important components for a business. […]
By Owen Fay . Posted on December 8, 2022“Your domain name is your identity on the web. It’s how you are found and it’s what you and your website are known as. So choosing the right domain name is important, both for your business and for your SEO.” – Neil Patel Your website’s name is important! It’s how users will search for your […]
By Poll the People . Posted on November 16, 2022Marketing is complex. The processes are endless, and many steps are involved (especially with online marketing). So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below and how to develop strategies for automation! What is Marketing Automation? It means outsourcing marketing to […]
By Owen Fay . Posted on November 8, 2022How confident are you in your ads? Have you tested them to make sure they’re optimized to convert users? No matter if you want your ads to increase sales, boost awareness, or achieve any other goals, you need to know that you are running ads that will work. You might have heard of ad testing […]