By Divyesh Bhatasana . Posted on August 8, 2022

How do you make a good Facebook ad? It should not be a big concern as Facebook is an important sales channel. With approximately three billion active monthly users, any business can reach a lot of potential customers on their social media network in a relatively cost-effective way. Facebook ads have a lot of benefits […]

By Owen Fay . Posted on August 4, 2022

Why is market research actually effective? Over 75% of organizations conduct market research, and according to Hanover Research, 68% of businesses have seen an increase in sales as a result of market research. Understanding a target audience’s goals and needs can help you better allocate your resources in order to boost traffic, sales, and other […]

By Owen Fay . Posted on August 2, 2022

For years, LinkedIn was an afterthought for advertising, but in recent years, the platform has grown in users, and engagement, plus increased the focus on ads. Organizations that run ads on LinkedIn typically want to generate more leads, drive website traffic, and increase brand awareness. LinkedIn is a great place to do all of these […]

By Owen Fay . Posted on July 26, 2022

As marketers, it can be hard to know if a campaign will work as intended before launch. A lot of the time we rely on click-through, conversion rates of past campaigns, and other assumptions before going live, but that’s after you’ve built all of the ads or resources. There are some common ways of testing, […]

By Owen Fay . Posted on July 11, 2022

Poll the People is constantly trying to give our users the best user testing platform possible. Equipped with templates, research methods, and audiences that help you achieve your research goals. Poll the People is a usability A/B testing platform created to make decision-making faster, easier, and cheaper. We specialize in testing for marketers and designers […]

By Owen Fay . Posted on June 27, 2022

Businesses today are more concerned than ever with producing user-friendly products, services, and designs, which means they need to understand their users to meet their needs and expectations. A major gap exists between how teams build their concepts and how they learn from users. Obtaining user feedback can take days or weeks and typically involves […]

By Owen Fay . Posted on June 16, 2022

Why should you test the headlines of your ads? Isn’t it enough to just pay Google to get your advertising where they need to be? We’ll cover all of the reasons you need to optimize your Google ads headlines. The first thing a user sees when interacting with your ads are the headlines, they need […]

By Owen Fay . Posted on June 10, 2022

When it comes to discussing your research with your team, it’s critical to analyze and share the results of usability tests. You can validate your decisions and come up with new ways to optimize the business. At the results sharing the stage, the majority of the heavy lifting is done already.  However, any optimization program’s […]

By Owen Fay . Posted on June 2, 2022

We’ve all seen ads that are engaging, informational, or emotional. But does the tone of the advertising have an impact on conversions? Is the tone effective in engaging viewers? A company’s marketing and advertising are interactions with its target demographic. This interaction can take many different shapes and have a variety of different outcomes. But […]

Preference Test
By Owen Fay . Posted on

There are a few ways to quickly get feedback about the opinions of your users. The fastest and most effective way is to run a preference test. Preference testing is a survey approach for determining which options of two or more variations of a resource are preferred by your customers. Participants in the study are […]