By Poll the People . Posted on October 21, 2026A pre-launch usability test of a member AI assistant is a moderated session in which 5 to 8 real members, recruited by member segment, try 10 scripted tasks built from the questions members actually send. For each task the moderator records three things: whether the answer was correct, whether it cited the association’s own source, […]
By Owen Fay . Posted on January 26, 2023Design testing is an essential part of the product development process. It helps designers and developers understand how users interact with their products, identify pain points, and make informed decisions about design choices. But with so many design testing techniques to choose from, it can be difficult to know which ones to use and when. […]
By Poll the People . Posted on December 20, 2022So, you’re on the hunt for the best free online survey tools? Great to hear that! That means that you understand the importance of obtaining customer feedback. Getting customer feedback used to be a very daunting process, but with online survey tools, this can be done in a matter of minutes. The problem is that […]
By Andre Oentoro . Posted on October 24, 2022Search engine optimization (SEO) has become essential to driving traffic to e-Commerce websites. With so many websites competing for the same search terms, it’s critical to present your site favorably in search results. Reaching potential customers with your website is paramount. But if you don’t have an content marketing strategy in place, you won’t be […]
By Cristian Stanciu . Posted on October 14, 2022Facebook videos earn billions of views every single day. It’s the go-to medium for brands to grab attention, entertain and educate, and convert viewers into leads. Facebook video advertising is the preferred marketing tool for brands wanting to benefit from the huge user base that the social media platform provides. Furthermore, brands cannot ignore the […]
By Owen Fay . Posted on September 22, 2022Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]
By Kenneth Sytian . Posted on What if, for your site to be 100% optimized for search engines, it would come at the expense of user experience? You could be holding yourself from ranking well on search engines. That’s because UX and SEO work hand in hand. SEO aligns your content with the things that users search for on Google. When […]
By Owen Fay . Posted on September 20, 2022Poll the People is excited to announce an upgrade to our platform that lets you test resources with your own users. As a marketer, designer, or product manager, users that choose to test with their own users still have access to expert-built templates, our guides, and resources, but can now send a test link to […]
By Owen Fay . Posted on September 12, 2022Writing high-quality ad headlines is 80% of attracting the right users to convert through your digital ads. As David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.” This concept applies to every and any marketing campaign, not just blogs, content, or ads. A powerful headline […]
By Owen Fay . Posted on August 16, 2022User research can make or break your company. As a product manager, marketer, or designer, the right user research insights at the right time are critical. But in many instances, you may notice you are spending hundreds or thousands of dollars trying to research your user preferences without noteworthy results. This fatal problem in your […]