By Owen Fay . Posted on July 15, 2022

Prototyping can be one of the best ways to understand how your final product or concept will work. It is an experimental process where design teams adapt ideas into tangible forms from paper to digital. Teams build prototypes of varying levels to understand design concepts and test them on users. The ultimate goal is to […]

By Owen Fay . Posted on June 27, 2022

Businesses today are more concerned than ever with producing user-friendly products, services, and designs, which means they need to understand their users to meet their needs and expectations. A major gap exists between how teams build their concepts and how they learn from users. Obtaining user feedback can take days or weeks and typically involves […]

By Owen Fay . Posted on June 3, 2022

Do you know how unmoderated usability testing works but you’re worried about losing the value of face-to-face testing? Usability testing has grown in popularity with new and exciting tools emerging. But, there seems to be a lot of skepticism from researchers about unmoderated remote user testing. A lot of the concerns are the loss of […]

By Owen Fay . Posted on May 23, 2022

For the easiest and most effective testing of Figma prototypes, we recommend taking steps to optimizing your prototype before importing them to a Poll the People test. Here are some tips for getting off to the best start when you are importing Figma prototypes into your tests. Figma Flows Most times each Figma prototype has […]

By Owen Fay . Posted on May 20, 2022

“Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.” – Thomas Watson, Jr. Product design is how designers combine customer needs with commercial objectives in order to assist companies to create consistently profitable products. Designers strive to improve the user experience with the solutions […]

By Owen Fay . Posted on May 19, 2022

Brand development is a strategic process of creating and distinguishing your company’s image, products, and services from your competitors. The development includes aligning your brand with your business objectives, communicating your brand to your target market, and updating or strengthening your brand as needed. The purpose of brand building is to create a unique and lasting […]

By Owen Fay . Posted on

Prototype testing is crucial for any product development process. By testing your product before it goes to market, you can ensure that it meets customer needs and expectations. This guide will walk you through the different types of prototype testing, how to choose the right method for your product, and how to get the most […]

By Owen Fay . Posted on May 18, 2022

Your logo is one of the most important aspects of your brand identity. It is what customers will remember and associate with your business. That’s why it’s so important to test your logo before finalizing it. By testing your logo, you can ensure it’s an effective representation of your brand and makes the right impression. […]

By Owen Fay . Posted on

If you’re looking to improve your user experience, concept testing is a great place to start. In this guide, we’ll show you everything you need to know about concept testing, from how to get started to how to make the most of your results. The best way to test a concept is to try it […]

By Owen Fay . Posted on

If you want to ensure that your ad campaigns are as effective as possible, it’s important to test your concepts with users. In this blog post, we’ll share some of the best methods for user testing. “You can’t improve what you don’t measure.” – Peter Drucker There are a lot of factors that go into […]