Product testing FI
By Owen Fay . Posted on November 30, 2022

Research shows that over 30,000 new products are launched every year and about 95% of them fail. To avoid becoming part of this statistic you need to know if your product is a good fit for your market and the audience. All too often, in a bid to recoup investment or to beat off the […]

By Owen Fay . Posted on November 16, 2022

Do you have a logo you think is great? A brand name you want feedback on? Or another design, concept, or idea you need validated? The best way to understand if it is ready to go live is to run an open-ended test. This kind of test is a research-based testing method that can give […]

By Owen Fay . Posted on November 8, 2022

A logo is one of the most important parts of your business, it represents your brand, can be what customers identify you by, and can have a big impact on your reputation. Consider some of the most successful businesses today, such as Nike or Apple, when you think of them, their logo is the first […]

By Poll the People . Posted on September 27, 2022

Any business in this world will need a logo for sure for their brand. There are chances that you might need to design a logo yourself for your brand. If you budget and resources, then go for a professional designer. Otherwise, you need to design yourself. Either way, it is an important task and many […]

Proof of Concept Tool : Know If Your Product Is What The Customer Needs
By Jinal Lad Mehta . Posted on

A proof of concept (POC) determines whether an idea or feature can be delivered successfully with the right features and performance. A POC is used to generate positive results before you embark on a full-scale development. It’s often used to evaluate the viability of your product ideas and determine the features to include in your […]

By Owen Fay . Posted on September 22, 2022

Every year thousands of products and stat-ups fail because there is no demand, a lack of preparation, and many other reasons. Often, these organizations launch without realizing who their target audience is, what their users want, and how they can fill that need. One of the best ways to understand users is to test your […]

By Owen Fay . Posted on September 21, 2022

Making user research an essential part of your strategy requires the support of everyone in your organization. Just like when creating campaigns, content, or features, you need to consider the needs and expectations of the users, this is the same internally. You need to understand what’s important to the people you work with, the stakeholders, […]

By Owen Fay . Posted on September 6, 2022

Making designs more user-friendly, efficient, and interesting can be accomplished through research and design testing. By conducting your own user testing prior to the release of an idea or working with a team to build a new feature, you may very well have experienced this directly. User testing could have been incorporated into your design […]

By Owen Fay . Posted on September 1, 2022

You are a product manager tasked with naming your organization’s next big product, you’ve developed 20 names, but half of them didn’t pass trademark clearance, a few of them insult different cultures, and the other 8 don’t get the reaction you were hoping for from your boss. Meanwhile, the CEO came up with a brand […]

By Owen Fay . Posted on August 16, 2022

User research can make or break your company. As a product manager, marketer, or designer, the right user research insights at the right time are critical. But in many instances, you may notice you are spending hundreds or thousands of dollars trying to research your user preferences without noteworthy results. This fatal problem in your […]