By Owen Fay . Posted on February 17, 2023Brand names surround us every minute of our lives. We drink our favorite brand of coffee in the morning, brush our teeth with a definite brand of toothpaste, and drive to work in a familiar car model. Nowadays, almost every name of an object is associated with a brand name, and sometimes the brand in […]
By Mayur Bhatasana . Posted on February 7, 2023The importance of being in tune with your customers cannot be understated when it comes to your business. Your customers drive your business by understanding and meeting their needs you can guarantee a good customer base. However, it’s not always possible to have a personal conversation with each and every one of them, but social […]
By Owen Fay . Posted on January 30, 2023Pricing your products is one of the most important decisions a business owner will make. It can be the difference between success and failure, profit and loss. Pricing your products correctly can be daunting, but with the right strategy and approach, it doesn’t have to be. In this guide, we’ll walk you through the step-by-step […]
By Owen Fay . Posted on January 23, 2023Consumers today have a wide range of choices. They are no longer restricted to what is offered in their area or sometimes even in their countries. Whether they are exploring a store shelf or an online shop, they want a seamless buying experience. Similarly, consumers love the unique packaging that adds to the buying experience. […]
By Owen Fay . Posted on January 17, 2023Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]
By Owen Fay . Posted on January 6, 2023w Brand identity is the visual aspect of a brand, including elements such as color schemes, logos, typography, and packaging. It is the overall look and feel of a brand and how it is perceived by consumers. A strong brand identity helps establish a brand’s reputation and differentiate it from its competitors. It is important […]
By Owen Fay . Posted on January 5, 2023Brand recognition is the process of creating an association between a company or product and a particular image or identity. It involves creating an identity that customers can easily recognize and remember. One of the most effective ways to do this is through a logo. A Logo is used to visually represent a company’s image […]
By Owen Fay . Posted on December 7, 2022There’s no doubt that a memorable and engaging shop name does wonders for your business. It’s crucial that you know how to choose the best name for your shop. You want to choose a name that reflects the type of products or services you offer. This can help you attract the right customers and give […]
By Owen Fay . Posted on December 6, 2022When starting a business, one of the first things you need to do is choose a name. This may seem like a small task, but it’s actually quite important. Your business name is how customers will identify and remember your company, so it’s important to choose something that is easy to remember and represents your […]
By Owen Fay . Posted on December 2, 2022