By Hripsime Manukyan . Posted on March 6, 2023Close the website window or browse the site? You spend a different amount of time on every website. You’ve probably never thought why right? The reason is hidden in the website design. Your brain feels uncomfortable interacting with complicated or intricate web navigation. That’s why you closed that window. Let’s get to website design, specifically. […]
By Owen Fay . Posted on February 3, 2023Marketing effectiveness is the measurement of how effective a marketing strategy or campaign is in relation to the goals, objectives, and metrics established before launch. It requires analyzing and understanding the effect of marketing assets and initiatives to understand if it was successful or failed to meet the mark. It allows marketers and teams to […]
By Owen Fay . Posted on February 2, 2023Most entrepreneurs who are establishing a business concentrate their creative efforts on refining an idea and creating a marketable product. However, you need to determine the value of any service or product before you start trying to sell it. Your pricing strategy can help you get into the market, set your assets apart, and grow […]
By Owen Fay . Posted on February 1, 2023Test Management is a process where testing activities are managed to ensure high-quality and high-end testing of digital assets. This method tracks, organizes, controls, and checks the testing processes to deliver high-quality results. It entails setting testing goals, developing test cases, running usability tests, and monitoring test outcomes. Test management can be a difficult process […]
By Owen Fay . Posted on January 31, 2023Creating a visually appealing and user-friendly website can be challenging, especially when you are not a professional designer. Fortunately, you don’t have to be an expert to achieve a great website design. With attention to detail, guidance, the right design process, and tools, you can create a website design that your users love, reduce bounce […]
By Owen Fay . Posted on January 30, 2023Pricing your products is one of the most important decisions a business owner will make. It can be the difference between success and failure, profit and loss. Pricing your products correctly can be daunting, but with the right strategy and approach, it doesn’t have to be. In this guide, we’ll walk you through the step-by-step […]
By Owen Fay . Posted on January 27, 2023Product design is an essential aspect of any business. It is the process of creating and developing a product that meets the customer’s needs while differentiating it from competitors. Good product design improves the product’s functionality and usability and significantly impacts the brand identity. Brand identity is the visual and emotional representation of a brand. […]
By Owen Fay . Posted on January 26, 2023Design testing is an essential part of the product development process. It helps designers and developers understand how users interact with their products, identify pain points, and make informed decisions about design choices. But with so many design testing techniques to choose from, it can be difficult to know which ones to use and when. […]
By Owen Fay . Posted on January 25, 2023The selection of an appropriate title and cover design are crucial elements in the success of a book. Major publishers often have dedicated teams in place to handle these tasks. It is important to conduct usability tests for various aspects of a book, such as a title, cover, and description before it is made available […]
By Owen Fay . Posted on January 24, 2023In today’s digital age, having a strong online presence is crucial for any business. One of the key components of a successful website is the quality of its content. However, creating high-quality content is not enough; it’s also important to ensure that the content resonates with your target audience. This is where content testing comes […]