By Owen Fay . Posted on December 9, 2022

Are you running an ad campaign and wondering how to measure its effectiveness? You’re not alone. Many businesses struggle to understand the success of their advertisements. The key is tracking the right metrics. If you’re not sure what those metrics are, don’t worry. We’re giving you the lowdown on the five essential metrics you should […]

By Owen Fay . Posted on December 5, 2022

Are you planning to optimize your Facebook ads but need help figuring out how you can get started? Facebook ads can be a great asset to have in your marketing arsenal. But if they are not set up correctly, these ads can also be costly. This is because Facebook ads are highly competitive. You’re competing […]

By Owen Fay . Posted on November 20, 2022

Any business owner or marketer who has used video marketing strategies to grow their business swears by it because it not only increases engagement and provides information to the audience but can also convert the vast majority of them into potential customers. This article helps you to learn about the importance of video marketing, the […]

By Owen Fay . Posted on November 8, 2022

How confident are you in your ads? Have you tested them to make sure they’re optimized to convert users? No matter if you want your ads to increase sales, boost awareness, or achieve any other goals, you need to know that you are running ads that will work. You might have heard of ad testing […]