11 Unique Packaging Ideas to Elevate Your Product Featured Image
By Owen Fay . Posted on January 23, 2023

Consumers today have a wide range of choices. They are no longer restricted to what is offered in their area or sometimes even in their countries. Whether they are exploring a store shelf or an online shop, they want a seamless buying experience. Similarly, consumers love the unique packaging that adds to the buying experience. […]

Brand identity and AI featured image
By Owen Fay . Posted on January 20, 2023

Artificial intelligence (AI) and automation have significantly impacted many industries in recent years, and branding is no exception. From creating logos and advertising campaigns to analyzing customer data and managing social media accounts, AI and automation are changing the way that companies create and manage their brand identities. This blog will cover brand identity, its […]

Brand Research: What it is and how its done featured image
By Owen Fay . Posted on January 17, 2023

Every business is constantly seeking new strategies to achieve a competitive edge, but this doesn’t always result in them introducing an innovative product or service. We often see a lot of competition no matter what industry you are in but very little uniqueness or differentiation. Companies that claim to be unique yet can only show […]

How To Create A Brand Identity That Lasts featured image
By Owen Fay . Posted on January 6, 2023

w Brand identity is the visual aspect of a brand, including elements such as color schemes, logos, typography, and packaging. It is the overall look and feel of a brand and how it is perceived by consumers. A strong brand identity helps establish a brand’s reputation and differentiate it from its competitors. It is important […]

How To Use Your Logo To Build Brand Recognition featured image
By Owen Fay . Posted on January 5, 2023

Brand recognition is the process of creating an association between a company or product and a particular image or identity. It involves creating an identity that customers can easily recognize and remember. One of the most effective ways to do this is through a logo. A Logo is used to visually represent a company’s image […]

What Influence Does a Brand Name Have Over Clients Featured Image
By Owen Fay . Posted on December 16, 2022

Brand names are an essential means for people to remember a company’s identity; from that, they create their own viewpoints about the company. From the outside, it may seem that the brand illustrates just a name, logo, and colors, but instead, it describes the company’s attitude, credibility, quality, personality, and reliability. They are so powerful […]

10 Types of brand names featured image
By Owen Fay . Posted on December 14, 2022

A powerful brand name is more than just something that sounds catchy or looks good on your company card. It’s also not powerful just because you appreciate it. It’s powerful because it tells customers something. A name for your business, product, or service can come in many forms. There are abbreviations, metaphors, names that come […]

How To Choose A Name For Your Shop A Step-by-step Guide FI
By Owen Fay . Posted on December 7, 2022

There’s no doubt that a memorable and engaging shop name does wonders for your business. It’s crucial that you know how to choose the best name for your shop. You want to choose a name that reflects the type of products or services you offer. This can help you attract the right customers and give […]

How To Pick A Name For Your Business 10 Tips For Success FI
By Owen Fay . Posted on December 6, 2022

When starting a business, one of the first things you need to do is choose a name. This may seem like a small task, but it’s actually quite important. Your business name is how customers will identify and remember your company, so it’s important to choose something that is easy to remember and represents your […]

perfect business name FI
By Owen Fay . Posted on December 1, 2022

A name for your business can have a big impact on awareness, recognition, and growth. If it’s done right it can help the brand succeed, if it is done wrong it can take months or reword and thousands of dollars to fix the mistake. It is the first impression you make on potential customers and […]